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About the Role

You will own how Bizzabo is understood by buyers, sales teams, analysts, and AI agents. This lead role involves owning positioning, messaging, launches, competitive strategy, sales enablement, and analyst relations for the Event Experience OS, including agentic capabilities. You will sit at the intersection of Product, Sales, Account Management, and Marketing, reporting directly to the Co-founder and CMO. This is a builder role with direct impact, offering the freedom to automate workflows and shape a category.

Responsibilities

Own positioning and messaging for the Event Experience OS, translating agentic capabilities into clear value.
Run product launches end to end, from partnering with Product to go-to-market strategy and execution.
Own competitive intelligence, building battlecards and running win/loss analysis.
Develop sales enablement materials including pitch narratives, demo storylines, and RFP content.
Lead analyst relations, managing relationships with firms like Forrester and Gartner.
Work with Account Management to build customer proof points like case studies and reference programs.
Drive adoption of new features through release communications and content.
Own the context layer for AI agents, ensuring messaging and product knowledge are current.
Refresh core competitive materials and ensure field adoption.
Take ownership of analyst evaluations and peer review strategy.
Ship first launch end to end.

Requirements

5+ years of product marketing in B2B SaaS selling to mid-market and enterprise buyers.
Experience as the lead or sole product marketer.
AI-native way of working, with experience using AI agents to automate GTM workflows.
Track record of positioning complex platforms for business and technical buyers.
Proven success winning against entrenched incumbents.
Strong sales enablement instincts, building and verifying the use of field assets.
Hands-on experience with analyst relations, ideally including Forrester Wave or Gartner Magic Quadrant evaluations.
Excellent writing skills, simplifying complex topics.
Comfort building without a large team, setting priorities, and moving fast.
Hands-on experience with Claude Cowork, Claude Skills, or similar agentic tools.
Experience in event technology, martech, or marketing to marketing teams.
Experience marketing agentic or AI-first products to enterprise buyers.
Experience with a three-sided value story.
Fluency with Salesforce, HubSpot, and Gong, and ability to pull data.

Skills

Product Marketing
B2B SaaS
Positioning
Messaging
Product Launches
Go-to-Market Strategy
Competitive Intelligence
Sales Enablement
Analyst Relations
Customer Proof Points
AI Agents
GTM Workflow Automation
Writing
Salesforce
HubSpot
Gong

Experience Level

5+ years of product marketing experience
Lead or sole product marketer experience

About the Company

Bizzabo is the Event Experience Operating System for modern enterprise organizations.
It provides the intelligence behind every great event.
Corporate event teams use Bizzabo to run complex event portfolios across in-person, virtual, webinar, and field events.
Bizzabo helps unify event data and prove the business impact of events.
The company has powered over 100,000 events for millions of attendees.
Bizzabo is a Leader in the Forrester Wave for B2B Event Management Technology and a Customer Favorite.
Founded in 2011, Bizzabo is headquartered in New York with offices in Montreal, Kyiv, and Tel-Aviv.
The event industry is evolving rapidly with AI reshaping platform capabilities.
Bizzabo is building for the future of event management.