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About the Role
As CRM & Brand Specialist at Primestar Group, you will work at the intersection of brand, guest loyalty, digital innovation, and creative marketing. You will develop the brand world of June Hotels, build structures, question processes, and ensure that every touchpoint results in a positive guest experience. You will combine data, creativity, and technology to sustainably strengthen the relationship between our guests and our brands.
Responsibilities
- Develop our CRM and loyalty program, creating experiences that bind guests to our brands long-term.
- Analyze data, identify potential, and derive concrete measures for more direct bookings and a better guest experience.
- Optimize digital touchpoints along the entire guest journey.
- Observe trends, test new technologies, and examine the use of innovative AI solutions for marketing and guest communication.
- Support the development and advancement of the June Hotels brand family, ensuring a consistent brand presence.
- Develop content for campaigns, newsletters, and digital channels that make our brands tangible.
- Collaborate closely with our hotels, internal departments, and external partners.
Requirements
- Experience in CRM, Digital Marketing, Brand Management, Loyalty, or Guest Experience.
- Analytical thinking and the ability to translate data into concrete actions.
- Enjoy building new structures and taking responsibility.
- A feel for brands, communication, and storytelling.
- Ability to work collaboratively with diverse teams and stakeholders.
- Openness to digital innovations and the use of AI.
- Experience in the hotel or hospitality industry is helpful, but the ability to recognize connections, learn new things, and contribute is more important.
Skills
- CRM
- Digital Marketing
- Brand Management
- Loyalty Programs
- Guest Experience
- Data Analysis
- AI Applications
- Storytelling
- Communication
Location
- Germany
Work Type
- Full-time
Experience Level
- Professional
Benefits
- Travel worldwide at preferential rates with attractive employee rates in all franchise partner hotels.
- Exclusive hotel discounts in all Primestar Group properties, also for family and friends.
- Development opportunities with diverse chances for personal and professional growth and clear career prospects.
- Annual health budget of €600 for personal well-being.
- Summer and winter bonuses.
- Corporate Benefits through an employee platform.
About the Company
- Primestar Group is growing, actively shaping the future of urban hospitality in Germany with franchise hotels, its own hotel brand, and innovative concepts for long stay and co-working.
- Primestar Group is on a diverse mission, revolutionizing classic hotel management with fresh ideas. In addition to successful franchise hotels, they are creating their own hotel brand and innovatively combining co-working and long-stay with hotel operations.
- Their mission is to meet the future demands of international guests, customers, and employees.
- Primestar Group offers diverse career opportunities, extensive benefits, and a great team.
- Over 500 employees from 84 nations ensure satisfied guests in their hotels.