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About the Role
As Campaigns Lead, you will own the campaign engine, transforming campaign requests into clear briefs and sequenced plans. You will be accountable for campaign quality, consistency, and pace, ensuring prioritization against capacity, measuring commercial impact, and incorporating lessons learned. This role involves upskilling the team, implementing a campaign framework, and shaping the team's future operations.
Responsibilities
- Work with go-to-market (GTM) leads to turn business needs into scoped, qualified campaign briefs, with clear objectives, audiences and success measures linked to commercial outcomes
- Own and evolve our campaign framework across always-on, integrated, brand, proposition-launch, segment, account-based marketing (ABM), event and reactive campaigns
- Hold the campaign calendar and, with the Head of Demand Generation, decide how competing campaign requests are prioritised and sequenced
- Partner with Digital Marketing, Channel Marketing and Events, Content, Design and Communications so campaigns are planned and resourced together
- Run governance and quality checkpoints from brief through to campaign close, and lead post-campaign reviews so lessons feed into future campaigns
- Own campaign-level performance reporting, giving GTM leads and sector and service line teams a consistent view of how their campaigns are performing
- Own and develop our AI-assisted campaign briefing tools, and set the standard for responsible use of AI in campaign planning
- Lead and develop the Campaigns team of around eight people, including three managers, setting the standard for how briefs are scoped and campaigns are run
Requirements
- Proven experience leading a multi-channel campaign function at a senior level, including managing and developing a campaign team
- Experience within professional services, financial services, another regulated environment or a B2B organisation
- Track record of briefing and prioritising competing campaign demand against finite capacity
- Ability to turn an ambiguous business ask into a scoped, qualified brief quickly
- Strong stakeholder management skills, able to hold the line on priorities with senior leaders while working as a collaborative peer to channel leads
- Commercial acumen and a data-driven approach, connecting campaign results back to business outcomes
- Modern approach to campaign planning, beyond traditional marketing, including customer journey mapping, segmentation, and using interest and intent signals to guide campaigns
- Experience using a content management platform and CRM-based reporting, ideally Microsoft Dynamics
- Curiosity about how AI can improve the way campaigns are briefed and planned
- Self-starter who takes ownership, sets direction and moves things forward independently, bringing in the right people when you need support
Skills
- Campaign management
- Team leadership
- Stakeholder management
- Commercial acumen
- Data-driven approach
- Customer journey mapping
- Segmentation
- AI in campaign planning
- Content management platforms
- CRM-based reporting
Location
- UK offices
- Travel to London as needed
Work Type
- Hybrid
Experience Level
- Senior Manager level
Benefits
- Pension
- Life assurance
- Private medical
- Additional holiday purchasing
- Health benefits
- Shopping discounts
- Gym memberships
- Financial advice
- Tailored development programmes
- Access to coaching
- Flexible bank holidays
About the Company
- Grant Thornton UK LLP is part of a global network of independent audit, tax and advisory firms, made up of some 58,000 people in over 135 countries.
- We're a team of independent thinkers who put quality, inclusion and integrity first.
- We empower clients through strategic insight, curiosity, and genuine partnership.
- We empower our people with real opportunity, an inclusive culture and work life balance.
- We have a trust-based way of working, driven by responsible people who have the best interests of our firm and our clients at heart.
- Our how we work framework gives flexibility in where, how, and when we work to deliver the best results for our clients, whilst helping you keep a balance between work and life.
Equal Opportunity
- We're looking for people who will bring ambition and drive to their role.
- In changing markets, we need to be able to work at pace and be adaptable to change and to be curious, asking questions of ourselves, each other and our clients to ensure we are delivering the services and quality we expect.
- The culture at Grant Thornton is what sets us apart, we’re known for our inclusive culture and creating environments where all our people can flourish.
- The things that set you apart, we value them, and this helps us all to perform at our best.
- We’re looking for people who align with our values and are purposefully driven, actively curious and candid but kind.
- We’re looking for people who can help drive the business forward, who want to contribute, spark fresh ideas and go beyond expectations.
- People who want to be able to proudly do what’s right, for the firm, our clients, our people and themselves.