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We are looking for a commercially focused ABM Manager to drive growth across a portfolio of strategic new-logo and existing-customer accounts.

Own and run 1:1 and 1:few ABM strategies for priority accounts across the full buyer journey.
Partner closely with Sales and BDM teams to identify account priorities, key buying groups, and growth opportunities.
Activate integrated digital, content, executive engagement, and event programs tailored to the Europe North West market using real-time engagement signals.
Leverage modern AI tools and marketing tech to sharpen account research, personalization, execution, and reporting.
Measure account engagement, progression, pipeline creation, and opportunity acceleration.

Proven track record in enterprise B2B ABM, Field Marketing, or Demand Gen within complex sales cycles.
Demonstrated experience partnering with Sales to measurably drive pipeline growth.
Hands-on experience utilizing AI tools for campaign execution, research, and personalization.
High commercial acumen, strong project management, and cross-functional stakeholder skills.
Background in SaaS, fintech, banking, or enterprise technology is a plus.

Over 150+ leading banks run on Backbase—the AI-native Banking OS that turns fragmented operations into a Unified Frontline where customers, employees, and AI agents work as one.

(Marketing) Field Marketing Manager at Backbase

(Marketing) Field Marketing Manager