Senior Media Buyer / Performance Marketer – Paid Social (Meta, Advertorials, Funnels) (m/f/d)
We Love X · BE, DE
18 days agoImpress employers and recruiters.
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About the Role
We are the number one dating affiliate business in the world. This role is central to our operations, focusing on creative development and campaign management for paid social media within the dating vertical. We leverage AI extensively for content creation and testing at an unparalleled volume.
Responsibilities
- Build creative assets including ad angles, hooks, advertorials, and full ad concepts, leveraging AI and personal production.
- Manage Meta campaigns end-to-end, including structure, budget, scaling, account health, and compliance.
- Design complete funnels from scratch, including pre-landers, advertorials, and landing pages, with AI assistance.
- Automate redundant tasks such as creative variations, reporting, and competitor monitoring using AI tools.
- Stay ahead of platform changes by monitoring Meta algorithm and policy updates, testing them, and sharing insights.
- Launch and scale new creative-heavy channels like TikTok and YouTube Ads from inception to profitability.
Requirements
- Proven hands-on experience in media buying for affiliate or direct-response lead generation in competitive verticals.
- Experience building complete funnels, including persona research, ad angle development, advertorial creation, and landing page design.
- Portfolio showcasing self-created ads with associated spend and results.
- Proficiency in using AI tools for daily work, with the ability to articulate AI's impact on performance.
- Strong data analysis skills for making data-driven decisions.
- Autonomous work style with minimal supervision and approval processes.
- Fluent English speaking and writing skills.
- Optional: Experience in TikTok or YouTube Ads.
Skills
- Paid social media advertising (Meta)
- Creative development (ad angles, advertorials, ad concepts)
- Funnel building
- AI-assisted content creation
- Campaign management
- Data analysis
- Automation
- Performance marketing
- Lead generation
- TikTok Ads (optional)
- YouTube Ads (optional)
Location
- Remote
Work Type
- Full-time
Experience Level
- Mid-level
- Senior
About the Company
- We Love X is a market leader in the affiliate business, specializing in conversion funnels and comparison platforms.
- We connect millions of users with suitable products and services across various verticals.
- Our expertise lies in SEA-based affiliation and driving scalable growth for partners.
- We have also developed a significant SEO business, collaborating with major publishers.
- We Love X actively incubates new, performance-marketing-driven business models, scaling them internationally.