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About the Role

The Brand Marketing Manager will drive the organization’s brand strategy and serve as a key custodian of the brand. This role is responsible for leading ATL campaign development and execution, brand activations and sponsorships, while ensuring consistent brand messaging and identity across all public-facing online and offline channels. Through market and audience insights, the role will strengthen engagement and drive key brand metrics, including trust, value and brand equity, in support of broader business objectives.

Responsibilities

Define and execute brand strategies to ensure alignment with the company’s vision, mission, and business goals.
Build and maintain a compelling and consistent brand identity across all touchpoints.
Evaluate sponsorship opportunities that align with the company’s brand value, target audience, and return on investment through measurable outcomes.
Develop and execute integrated brand activation strategies that bring the brand purpose and positioning to life through relevant and engaging consumer experiences.
Conceptualize and deliver on-ground, digital, and partnership-led activations that strengthen audience engagement and support campaign and business objectives.
Collaborate with internal stakeholders, agencies, and external partners to manage activation planning, production, and execution within agreed timelines and budgets.
Ensure all activations are aligned with the company’s brand guidelines and deliver a consistent brand experience across customer touchpoints.
Conceptualize, plan, and execute 360-degree marketing campaigns that drive brand awareness, TOM, engagement, loyalty, and business goals.
Create agency briefs outlining clear objectives, deliverables, target audience, key messages, and KPIs.
Foster emotional connections with the target audience through storytelling and innovative approaches.
Collaborate with other teams and stakeholders to develop multi-channel content across offline and online platforms to deliver campaigns’ KPIs.
Analyze campaign success with post-campaign reports, using key metrics, and adjust strategies to optimize effectiveness.
Analyze customer insights, market trends, and competitive intelligence to inform marketing strategies.
Develop targeted marketing strategies for specific customer segments to address their unique needs and behaviors.
Tailor campaigns and messaging to resonate with diverse audience groups while maintaining brand consistency.
Stay ahead of industry trends, emerging technologies, and consumer behaviors to inspire innovative ideas and keep the brand relevant and forward-thinking.
Work closely with product, sales, and digital teams to ensure marketing efforts are integrated and aligned with broader business goals.
Partner with PR and communications teams to create and amplify brand messaging.
Provide marketing communication support to various internal stakeholders and assist them to define and achieve their marketing targets.
Effectively communicate with and influence stakeholders through building strong relationships, networking, and fostering cross-functional collaboration.
Manage marketing budgets effectively, ensuring cost efficiency without compromising quality.
Oversee external vendors and creative agencies to ensure timely and successful delivery of agreed scope of work.
Review long-term media buys and corporate advertising to ensure strategic alignment, cost efficiency, and optimal audience engagement across all channels.
Lead and inspire the Brand team, fostering a culture of creative effectiveness.
Provide guidance and mentorship to team members.

Requirements

Bachelor’s degree in Marketing, Communications, Business Administration or any related discipline.
At least 5 years of relevant experience in brand management, marketing or advertising.
Proven track record of successfully managing brand/product campaigns.
Core understanding of designing and implementing customer journeys that nurture customers through the marketing funnel.
Critical thinking and excellent communication skills, both verbal and written.
Strong project management skills, delivering projects within deadlines and budgets.
Able to run multiple projects independently and competently with a keen eye for detail.
Able to analyze data and consumer trends to understand the needs, wants and behaviors of customers, translating them into actionable inputs for campaigns and activities.
Able to creatively think outside the box, execute effectively, take initiative, and function in a highly dynamic environment.
Be a team player with a solution-driven mindset, who is passionate to deliver great work.
Highly collaborative and adept at leading and influencing cross-functional teams effectively, internally as well as with external partners.
Experience leading and nurturing teams, characterized by a ‘test and learn’ culture and a growth mindset.

Skills

Brand Strategy Development
Brand Sponsorship Evaluation
Brand Activation
Campaign Management
Data-Driven Marketing
Segment Marketing
Cross-Functional Collaboration
Budget Management
Resource Management
Leadership
Mentoring
Project Management
Critical Thinking
Communication Skills
Creative Thinking
Teamwork
Problem Solving
Influencing Skills

Experience Level

5 years of relevant experience

Education Level

Bachelor’s degree in Marketing, Communications, Business Administration or any related discipline