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About the Role
embecta is a global medical device company with a 100-year legacy in insulin delivery and diabetes care. Driven by innovation, purpose, and a commitment to improving lives, we are expanding our portfolio of solutions to serve even more patients, healthcare providers, and communities around the world.
Responsibilities
- Develop and implement marketing programs to equip the sales team with effective tools for strong top-line growth and exceeding bottom-line goals.
- Lead holistic marketing strategic planning for new product introduction and manage product life cycles/package change.
- Track performance dashboards.
- Continuously refine the customer value proposition to maintain a competitive edge.
- Build and maintain long-term relationships with key customers, including KOLs and channel partners.
- Manage longer-term marketing, brand, and product roadmaps.
- Lead engagement with clinical societies and patient associations.
- Stay up-to-date on reimbursement and government policies.
- Profile and segment customers to identify high-value groups.
- Evaluate business opportunities across different market segments.
- Actively contribute to the planning and execution of new product launches.
- Monitor market trends, competitive landscape, customer insights, pricing movements, and competitor product launches.
- Utilize market intelligence tools (e.g., IQVIA) to analyze sales trends, purchasing patterns, and generate insights into performance drivers and market movements.
- Translate insights into actionable recommendations.
- Perform monthly new clipping for changes in the diabetes mellitus and adjacent markets.
- Manage and develop customer data and email customers with campaigns, including self-design.
- Conduct annual market model exercise assessments and monthly pharmaceutical intelligence analysis.
- Manage monthly A&P budgeting updates.
- Develop key program strategies and plans, and manage KPIs.
- Manage the marketing team, including capacity training and marketing operation dashboard management for KPI management.
- Develop key messages, design communications with advertising agencies, and manage internal approval processes (e.g., Veeva, invoice).
- Oversee vendor management.
- Audit or support quotation, payment operations, vendor creation, and contract support in a timely manner.
- Manage monthly payment operations for items such as office lease, legal agencies, corporate mobile, and IT/GA/OA.
- Plan exhibitions, congresses, advertisements, and seminars.
- Plan and execute B2B & B2C promotion operations and summarize results.
- Plan and execute B2C e-commerce store setup.
- Plan and execute daily social chat service monitoring and response.
- Plan and execute consumer & HCP digital campaign operations.
- Support brand transitions.
- Localize key deliverables such as brochures and videos.
- Support website transitions, including translation, technical support communication with the global digital team, and internal review processes (e.g., Veeva, KMDIA).
- Prepare K-sunshine/Sponsorship pre/post reports for KMDIA.
- Prepare regular business reports for KR and regions (e.g., MBR, ad-hoc business reports).
Requirements
- Experience in the healthcare/Medtech industry.
- Fluent in Korean and English.
Skills
- Good interpersonal and influence skills.
- Analytical thinking and strong customer orientation.
- Predisposition to teamwork.
- In-depth knowledge of all Microsoft Office applications.
- Understanding of E-commerce.
Education Level
- Bachelor’s degree in business, marketing, or related field.
About the Company
- embecta is a global medical device company with a 100-year legacy in insulin delivery and diabetes care.
- Driven by innovation, purpose, and a commitment to improving lives, we are expanding our portfolio of solutions to serve even more patients, healthcare providers, and communities around the world.
Equal Opportunity
- embecta is an Equal Opportunity/Affirmative Action Employer.
- We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.