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About the Role
We are seeking an entrepreneurial Campus Community Lead to build and scale a new product's community engagement strategy within art schools, creative institutions, students, and emerging artists. This is a 0-to-1 community-building role at the intersection of campus engagement, creative communities, brand activation, and consumer growth, working closely with senior leadership and cross-functional teams.
Responsibilities
- Develop and execute a 0-to-1 campus community strategy targeting art schools, design institutions, and emerging creative communities.
- Identify and prioritize relevant universities, art colleges, creative programs, and student networks.
- Build relationships with key university stakeholders, including student organizations, career services, academic departments, and institutional partners.
- Establish a scalable framework for campus engagement, community activation, and long-term relationship development.
- Translate early community insights into actionable recommendations for product, brand, and growth teams.
- Design, launch, and manage a campus ambassador programme from the ground up.
- Identify, recruit, and engage student ambassadors, creative community leaders, and influential campus connectors.
- Develop ambassador onboarding, engagement programs, incentives, and performance frameworks.
- Empower ambassadors to build authentic communities and encourage organic product adoption.
- Track ambassador effectiveness, campus engagement, and community growth.
- Build meaningful relationships with emerging artists, designers, creators, and young creative talent.
- Develop creative activations, workshops, campus events, and community experiences that encourage participation and product discovery.
- Identify opportunities for partnerships with art institutions, student collectives, and creative organizations.
- Collaborate with external agencies, event partners, and community organizations as needed.
- Create programs that encourage authentic participation, user-generated content, and long-term community engagement.
- Support the early-stage launch and growth of a new consumer product through targeted campus and creative-community initiatives.
- Partner with Brand, Marketing, Product, and Growth teams to translate community feedback into product and engagement opportunities.
- Experiment with different community-building approaches, evaluate results, and refine strategies.
- Establish meaningful success metrics across campus penetration, ambassador activity, community engagement, and user activation.
- Take ownership of initiatives from initial concept through execution, measurement, and iteration.
Requirements
- Proven experience in campus community building, university partnerships, student ambassador programmes, community growth, or experiential marketing.
- Demonstrated ability to build a campus programme, community initiative, or ambassador network from 0 to 1.
- An existing network or strong familiarity with universities, art schools, design institutions, and creative communities.
- Experience working with university stakeholders, student organizations, campus administrators, or institutional partners.
- Strong understanding of how to engage Gen Z audiences, students, emerging artists, and young creatives.
- Excellent interpersonal skills, with a natural ability to build relationships and connect with diverse groups of people.
- Experience planning and executing community events, creative activations, or campus engagement initiatives.
- Strong organizational and project management capabilities, with the ability to manage multiple partners and initiatives.
- Entrepreneurial mindset, creative thinking, and a willingness to experiment with new ideas.
- Ability to work independently in an evolving, fast-paced environment.
- Experience in consumer technology, social media, creator platforms, or creative industries is advantageous but not required.
Skills
- Campus community building
- University partnerships
- Student ambassador programmes
- Community growth
- Experiential marketing
- Relationship building
- Project management
- Creative thinking
- Community engagement
- Brand activation
- Consumer growth
Location
- New York City, NY
Work Type
- Hybrid
Experience Level
- 0-1 community building
Salary/Compensations
- USD $150,000–$300,000+
Benefits
- H1-B Transfers possible
About the Company
- Our client is a globally established consumer technology and social media company, connecting millions of users through content, creativity, discovery, and community.
- With an international footprint and a highly engaged digital ecosystem, the company is investing in a new consumer product designed to unite the next generation of creative communities.
- This role offers the chance to help build something entirely new, leveraging the technology, resources, and reach of an established global platform.
- The New York team is diverse, fostering an environment where creativity, experimentation, and fresh ideas are central to the business.