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About the Role
The GTM Solutions Lead translates Insight Canada’s solution strategies into actionable go-to-market (GTM) plans, plays, and programs that drive measurable pipeline, Services GP, and ACR growth. This role ensures offers and priorities across Modern Workplace, Modern Infrastructure, Data & AI, Modern Apps, and Security are packaged, positioned, and fully enabled for field execution. The GTM Solutions Lead partners across Solution Lines, Partner Alliances, Sales, Marketing, and Delivery to provide clarity, alignment, and execution discipline. The role contributes directly to Insight Canada’s unified GTM operating model by ensuring that strategy, execution, and measurement are tightly connected and easy for the field to follow.
Responsibilities
- Translate solution-line strategies into clear, actionable GTM plans tailored to the Canadian market.
- Support portfolio planning and offer readiness across all core solution areas.
- Package plays with field-ready messaging, value propositions, use cases, and competitive positioning.
- Ensure all assets and offers align with Insight’s Canada-first GTM operating model.
- Build and operationalize Canada-specific GTM plays based on client demand, buying signals, partner priorities, and market insights.
- Localize North America/global GTM plays to ensure relevance and measurable outcomes.
- Partner with Solution Lines, Partner Alliances, Marketing, and Delivery to ensure cohesive execution and remove barriers.
- Maintain alignment on priorities, KPIs, and expected outcomes across all GTM stakeholders.
Requirements
- 5+ years of experience in GTM, Product/Portfolio Marketing, Sales Enablement, Solution Sales, or a related field.
- Strong understanding of cloud, AI, and modern IT solution areas.
- Demonstrated experience developing and launching GTM programs, offers, or solution-based campaigns.
- Ability to translate strategic priorities into practical, repeatable execution.
- Exceptional communication, presentation, and storytelling abilities.
- Proven success in cross-functional collaboration within a matrixed environment.
- Highly organized with the ability to manage multiple simultaneous initiatives.
- Data-driven approach with comfort owning KPIs and performance outcomes.
Skills
- Cloud
- AI
- Modern IT solutions
- GTM
- Product Marketing
- Portfolio Marketing
- Sales Enablement
- Solution Sales
- Communication
- Presentation
- Storytelling
- Cross-functional collaboration
- Organization
- Data analysis
Location
- Hybrid
- Toronto, Ontario, Canada
Work Type
- Hybrid
Experience Level
- 5+ years
Salary/Compensations
- $75,500 to $90,000 CAD plus commissions
Benefits
- Commissions
- Other benefits available
- Freedom to work from another location—even an international destination—for up to 30 consecutive calendar days per year.
About the Company
- 14,000+ engaged teammates globally
- #20 on Fortune’s World's Best Workplaces™ list
- $9.2 billion in revenue
- Received 35+ industry and partner awards in the past year
- $1.4M+ total charitable contributions in 2023 by Insight globally
- Insight is a Fortune 500 Solutions Integrator with deep expertise in cloud, data, AI, cybersecurity, and intelligent edge.
- We guide organisations through complex digital decisions.
- We are a people-first company.
- We believe that by unlocking the power of people and technology, we can accelerate transformation and achieve extraordinary results.
- Core values of Hunger, Heart, and Harmony guide everything we do.
- We celebrate diversity of skills and experience.
Equal Opportunity
- Insight is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation or any other characteristic protected by law.