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About the Role
As Marketing Manager, Email & Direct Mail, you'll be the driving force behind high-impact email and direct mail campaigns that connect millions of clients to the beauty they love. The work you do will impact beauty, as you shape personalized, data-driven communications that fuel omnichannel sales and long-term loyalty. You'll manage a team that's united in beauty, supported by those who are equally passionate about delivering best-in-class client experiences across every touchpoint.
Responsibilities
- Own the strategy, execution, and optimization of complex email and direct mail campaigns supporting Haircare and Promotional programs
- Lead personalization activation strategies to drive channel innovation and deliver highly relevant client experiences
- Define and refine audience targeting strategies to ensure clients receive engaging, timely messages
- Collaborate with Email Marketing Operations to QA emails, ensuring flawless content, linking, and tracking
- Ideate and recommend testing plans in partnership with the retention team and cross-functional partners
- Support the Senior Manager in identifying channel opportunities, technical requirements, and actionable optimizations
- Optimize direct mail circulation and targeting to improve campaign efficiency and ROI
- Analyze email performance across all KPIs to inform campaign strategies and surface key trends
- Consolidate and socialize wins, test results, and future recommendations with stakeholders
- Monitor email industry trends and innovation to maintain best-in-class performance
Requirements
- 4+ years of experience in email and digital marketing, retail preferred
- 3+ years of strong understanding of email best practices, including segmentation and personalization
- Proven ability to manage multiple high-visibility programs in a fast-paced, deadline-driven environment
- Strong strategic and analytical skills, with experience using reporting tools to drive action
- High attention to detail with excellent organizational and project management capabilities
- Excellent written, verbal, and presentation skills with proficiency in Microsoft Office (PowerPoint, Word, Excel)
- Ability to collaborate cross-functionally and navigate ambiguity across teams, projects, and priorities
Skills
- Email marketing
- Digital marketing
- Segmentation
- Personalization
- Strategic skills
- Analytical skills
- Project management
- Microsoft Office (PowerPoint, Word, Excel)
Location
- San Francisco, CA
Work Type
- Hybrid
- Full Time
Experience Level
- 4+ years of experience in email and digital marketing
- 3+ years of strong understanding of email best practices
Education Level
- Bachelor's degree in Marketing or a related field
Salary/Compensations
- $117,895.00 - $131,765.00
Benefits
- Medical, dental, and vision coverage
- Disability and life insurance
- 401k with 4% match
- FSA and HSA programs
- Student Debt Retirement plan
- PTO
- Flexibility
- Protected leave
- Training
- Development
- Tuition reimbursement
- 30% discount on all merchandise/services
- Opportunities for free product or “gratis”
- Flash sale discounts on LVMH brand products
- Free mental health and financial coaching resources with 24/7 access to Modern Health and Financial Finesse
- Volunteer and donation matching
About the Company
- At Sephora, beauty is about feeling seen, valued, and empowered, individually and collectively.
- It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential, and making a difference every day.
- Together, we belong to something beautiful.
Equal Opportunity
- Sephora values a diverse and inclusive workplace and considers all applicants without regard to sex, pregnancy, race, color, national origin, gender (including gender identity and gender expression), age, religion, sexual orientation, military/veteran status, disability, or any other protected category.
- Sephora is committed to providing reasonable accommodation ta applicants with disabilities or other medical conditions.
- Sephora will consider all qualified applicants, including those with arrest and conviction records in a manner consistent with the requirements of all applicable laws, including the Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.