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About the Role
Marketing isn't a support function at ResiHome; it's a growth engine with a seat at the table. You'll own the entire digital footprint: how we look, how we're found, how we're measured, and how we convert. Our AI-enhanced platform, live operational data, and leadership that acts on reports mean your work moves numbers you can actually see. This role offers less request-taking and more strategy, less guessing and more data, less waiting on approvals and more building. You'll be the owner of how a national portfolio presents itself to the market.
Responsibilities
- Own graphic design, email design, and virtual flipbooks end to end — concept, build, ship.
- Bring a genuine eye for detail to everything that carries our name.
- Build and enforce social media standards, guidelines, and tools.
- Develop creative for organization-level campaigns and community-level launches, lease-ups, and events.
- Use AI for content generation, listing optimization, creative iteration, and visibility.
- Manage SEO strategy end to end: keyword targeting, on-page optimization, local search, and content roadmap.
- Run recurring site performance reviews and turn findings into fixes.
- Own ILS presence across Zillow, Apartments.com, and the broader syndication network: profile quality, media, spend, and performance.
- Benchmark ILS standing community by community and hold providers accountable.
- Track market trends and competitor positioning, and adjust strategy.
- Build dynamic reporting at both the organization and community level.
- Analyze and compare channel performance, cost per lead, and cost per lease, and reallocate toward what works.
- Navigate a robust CRM confidently and build relationships.
- Run proactive campaign management: identify the gap, build the campaign, measure the result, report the outcome.
- Present findings and recommendations to leadership and clients.
Requirements
- 3–5 years of marketing, data analysis, and SFR/BTR experience, preferably in single-family or multi-family housing.
- Proven track record of driving SEO, social, and site performance, awareness, and exceptional conversions.
- Comfort and proven adaptability with modern technology, AI-enabled platforms, mobile apps, connected devices, and policy development.
- Strong self-direction and organizational skills to manage Requests, Designs, and Branding Operations pipelines independently.
- Excellent time management, multitasking, and a detail-oriented mindset.
- Strong customer service, communication, and lead-conversion skills with an energetic, adaptable, professional demeanor.
- A critical thinker and problem-solver with a true ownership mentality.
- Reliable transportation and a valid driver's license (requires regular property visits).
- Working understanding of landlord/tenant laws, lease agreements, and Fair Housing regulations.
Skills
- Graphic design
- Email design
- Virtual flipbooks
- Social media standards
- AI content generation
- Listing optimization
- SEO strategy
- On-page optimization
- Local search
- Content roadmap
- Site performance analysis
- ILS management
- Data analysis
- CRM navigation
- Campaign management
- Reporting
- Customer service
- Communication
- Lead conversion
- Critical thinking
- Problem-solving
- Time management
- Multitasking
- Detail-oriented
Location
- Atlanta, GA
Work Type
- In-office
Experience Level
- 3-5 years
Education Level
- Bachelor's or Associate's degree in Business, Marketing, Real Estate, or a related field preferred.
Benefits
- Generous PTO and paid holiday schedule
- 90 Day Training Mentorship during onboarding
- Robust compensation package, including leasing incentives and profit sharing
- Strong 401(k) program with matching
- Full suite of medical, vision, and dental benefits
- Company health and wellness initiatives: 24/7 Telemed Care, Employee Assistance Program, and access to our mobile wellness platform
About the Company
- ResiHome is a tech-enabled, full-service property management company and a national housing operator built to shake up the standard.
- We're committed to enriching the lives of those around us — one home at a time.
- We're a leader in the Single Family Rental industry and have been named one of Atlanta's Top Workplaces, ranked #3 on Qualified Remodeler's Top 500, and ranked #1 for ACG's fastest-growing company in Georgia.
- RESICAP's property management division, ResiHome, is committed to providing our residents with quality homes and best-in-class service while maximizing our clients' investments.