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About the Role
This role is about building demand from the ground up—embedding Sports Basement into a new community through partnerships, events, and local storytelling that drive real traffic, real loyalty, and real impact. You’ll take what’s worked across the Bay Area and Southern California and adapt it thoughtfully to a brand-new market. If you’re equal parts community builder, event operator, and strategic marketer, this role has your name on it. The Senior Marketer owns community-based marketing for the West Los Angeles region and plays a key role in shaping Sports Basement’s regional marketing strategy as we expand. You’ll work closely with the Sr. Director of Marketing and the Store GM to drive in-store traffic, partnerships, and brand presence—locally and beyond. This is a hands-on, high-visibility role with real ownership and room to build.
Responsibilities
- Drive in-store traffic through community outreach, partnerships, and field marketing
- Leverage AI tools to research, identify, and proactively engage potential community, nonprofit, school, club, corporate, and tourism partners
- Identify, develop, and manage regional partnerships with schools, nonprofits, clubs, leagues, and corporate partners
- Own large-scale regional events with company-wide impact
- Develop and host high-quality in-store events
- Extend and refine Sports Basement’s Basementeer loyalty and community giving program at a regional level
- Supervise and mentor Marketers or Assistant Marketers within your region
- Represent Sports Basement at community events and continuously seek new growth opportunities
- Contribute engaging content for local and regional social media
- Support marketing efforts that attract tourists and destination shoppers
- Balance creativity with business discipline—tracking ROI, impact, and learnings
- Implement company core values, policies, procedures, and safety measures
- Demonstrate the SB value “OK is not OK” in all aspects of your role
- Demonstrate good judgment in all situations
- Remain positive in challenging situations and offer creative solutions to problems
- Create an inviting ambiance by maintaining a clean, organized, and safe work environment
- Efficiently prioritize and execute daily tasks/goals, projects to achieve organizational goals
- Able to lead, mentor and train fellow staff
- Stay up-to-date with all company information and knowledge of Sports Basement’s product, services and departments
- Identify, analyze and secure new partnership opportunities
- Work closely with Marketers and Sr. Marketers; utilize reports and other tools to make decisions to impact performance/sales positively
- Stay updated with the latest marketing trends, technologies, and best practices
Requirements
- Strong time management and organizational skills
- Self-starter with high ownership and follow-through
- Comfortable working on the sales floor and in the field
- Flexibility to work weekends, holidays, and the busy winter season (Thanksgiving–mid-January)
- Solid analytical skills and understanding of retail financial metrics
- Proficiency in Google Workspace and CRM tools
- Access to a car
- Joyful, engaging energy
Skills
- Community building
- Event operation
- Strategic marketing
- Relationship building
- AI tools
- Social media content creation
- Event leadership
- Logistics and execution
- Mentoring
- Analytical skills
- Google Workspace
- CRM tools
Location
- West Los Angeles
Work Type
- Full-time
- Onsite
Experience Level
- Senior
- Level 5
Salary/Compensations
- $70,500-$95,000
Benefits
- Competitive wage
- Opportunities for advancement
About the Company
- Sports Basement offers a competitive wage with plenty of opportunities for advancement after skills and experience are demonstrated.
- Sports Basement is "so much more than retail"
- Sports Basement has a Basementeer loyalty and community giving program
- Sports Basement has core values
- Sports Basement has a value of “OK is not OK”
- Sports Basement has a brand that is joyful, engaging, warm, genuine, professional, and fun