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About the Role
The first marketer on Pocket's B2B team, responsible for identifying and scaling acquisition channels to reach businesses that haven't yet requested Pocket for their teams. This is a hands-on, generalist role requiring a data-driven, engineering-like approach to marketing.
Responsibilities
- Own the B2B website, including team and pricing pages, profession-specific landing pages, and the sales funnel.
- Manage paid acquisition campaigns across platforms like Meta, Google, and LinkedIn.
- Develop and execute content and SEO strategies to attract business buyers.
- Build out proof points such as case studies, customer logos, and third-party coverage.
- Implement lifecycle marketing campaigns via email and in-app messages to convert users to team plans.
- Create briefs, manage testing, and produce creative assets for campaigns with the design team.
- Set up and manage tracking, attribution, dashboards, and experiments to measure performance and cost per deal by channel.
Requirements
- 3+ years in growth or performance marketing, with experience selling to businesses.
- Proven ability to run paid campaigns, build web pages, and write copy.
- Understanding of when content or SEO is more effective than paid advertising.
- Strong writing skills for headlines, landing pages, and emails.
- Proficiency with AI tools, LLMs, no-code tools, and automation.
- Data-driven mindset with experience in SQL, tracking, attribution setup, and dashboard creation.
- Comfortable making decisions independently in the absence of a defined B2B playbook.
Skills
- Growth marketing
- Performance marketing
- B2B marketing
- Paid acquisition (Meta, Google, LinkedIn)
- Content marketing
- SEO
- Lifecycle marketing
- Creative development
- Data analysis
- Attribution modeling
- Dashboard creation
- SQL
- AI-native tools
- LLMs
- No-code tools
- Automation
- Webflow
- HubSpot
- Python scripting
Location
- Remote
Work Type
- Full-time
Experience Level
- 3+ years
Benefits
- Competitive compensation
- Equity
About the Company
- Pocket is a Y Combinator W26 company.
- Building a premium hardware plus software product in the AI voice recorder space.
- Obsessed with quality and speed.
- Scaling rapidly in US and European markets.
- Building a category-leading device experience.