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About the Role
Perchwell is seeking a Product Marketing Manager to lead go-to-market strategies, influencing product positioning and messaging for customer and product launches. This role involves managing launch calendars, developing communication programs, and building systems to support continuous product releases and customer transitions onto the Perchwell platform. The ideal candidate will be eager to leverage AI in marketing efforts and contribute to a systematic, AI-enabled marketing team.
Responsibilities
- Run the launch cadence for each release, including brief, asset checklist, timeline, and go-live.
- Write positioning and messaging for each product area and maintain the messaging source of truth.
- Produce launch assets such as release messaging, help center articles, Intercom macros, MLS staff enablement briefs, member emails, What's New entries, and in-app messages.
- Translate technical capabilities into benefits for agents, MLS admins, and CEOs.
- Keep product pages, one-pagers, and demo-deck sections current.
- Own the member-facing communication plan for each MLS conversion.
- Develop campaigns to drive adoption, including emails, newsletters, training invitations, town hall materials, and FAQ documents.
- Partner with MLS leadership, Customer Success, and implementation teams to execute launches.
- Track adoption during launches and incorporate learnings into future launches.
- Capture testimonials and case studies to support Sales and marketing materials.
- Build and maintain AI skills and templates for recurring work.
- Run the launch calendar, cross-functional inputs, and post-launch reviews as a repeatable process.
- Utilize AI for research, competitive scans, customer transcript review, first drafts, and voice checks.
Requirements
- 3+ years of professional experience in product marketing, lifecycle or customer marketing, content marketing, or an adjacent role at a B2B software company.
- Experience owning launches, campaigns, or a content program end to end.
- Clear and demonstrable writing skills.
- Ability to bring structure to cross-functional work, including planning, checklist management, input chasing, and meeting deadlines across multiple projects.
- Comfortable interacting with customers.
- Willingness to understand the workflows of real estate agents, brokers, and MLSs.
- Ability to quickly learn technical products.
- Ability to work effectively with Product, Sales, Customer Success, and Design teams.
- Proactive communication with stakeholders.
- Experience using AI tools daily and creating systems for recurring work.
- Ability to take a project from idea through execution and iteration with minimal supervision.
- Willingness to seek and apply feedback.
- Willingness to travel.
- Authorized to work in the U.S.
Skills
- Product Marketing
- Go-to-Market Strategy
- Positioning and Messaging
- Customer Launch Management
- Communication Program Development
- Content Creation
- AI Tools Implementation
- System Building
- Cross-functional Collaboration
- Project Management
- Writing
- Real Estate Technology (Proptech) (Plus)
Location
- Soho, Manhattan
Work Type
- Full-time
Experience Level
- 3+ years professional experience
Salary/Compensations
- 130-150k
Benefits
- Flexible PTO
- 10 paid company holidays
- 401K with a company match
- Medical, dental, and vision plans
- HSA and FSA options
- Commuter benefits
- Parental leave
- Company-wide onsite or offsite each year
- Stocked kitchen
- Catered breakfast and lunch once per week
- Happy hours and meet-ups
About the Company
- Perchwell is the modern real estate listings platform built for agents to search smarter, collaborate better, and close deals faster.
- We are building the future of residential real estateʼs critical listings infrastructure: a platform where market research and client collaboration converge.
- Our modern architecture enables continuous innovation at a pace legacy systems cannot match, with AI-powered features and mobile-first capabilities designed for how agents actually work.
- Perchwell remains focused on empowering real estate professionals with the most intelligent, data-driven, and connected platform in the industry.
- Backed by leading venture capital firms including Lux Capital and Founders Fund, along with strategic partnerships with some of the country's top Multiple Listing Services (MLSs), Perchwell represents the first major new platform to enter the listings technology market in decades.
- This unique combination of institutional investment and deep industry alignment provides both the resources and market validation needed to transform the multi-trillion dollar residential real estate industry.