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About the Role
We're hiring for a Head of SEO to own organic search presence across our iGaming and Rewards propositions in the UK and US. This is a build role: you'll set the strategy, hire the team and put the tooling and processes in place to execute. You'll turn organic search into a predictable, compliant growth channel measured on commercial outcomes, not just rankings.
Responsibilities
- Set and own the organic search strategy for iGaming and Rewards across the UK and US, with clear targets and a 12-month roadmap
- Prioritize by commercial value, focusing effort on the verticals, states, merchants and page types that drive FTDs, revenue and member growth
- Own the SEO budget and make the case for investment in people, tools, content and links
- Work closely with commercial, paid, CRM, brand and compliance teams so SEO priorities match merchant deals and launch plans
- Hire and lead a team from scratch, starting with the roles the roadmap needs most (e.g., technical SEO, content SEO, outreach)
- Decide what to build in-house and what to outsource, and manage agencies and freelancers
- Set the processes, playbooks and tooling the team runs on
- Own site health across our properties: crawlability, indexation, site architecture, Core Web Vitals, structured data and internal linking
- Work with product and engineering to put SEO into templates, releases and migrations from the start
- Build scalable page frameworks for reviews, comparisons, offers and state or market landing pages
- Set the content strategy and editorial standards, with E-E-A-T and YMYL expectations built in
- Lead a safe, sustainable approach to digital PR and link acquisition in competitive, closely watched SERPs
- Shape our approach to AI-powered search, AI Overviews and generative engine optimisation (GEO) so our brands are cited and trusted
- Run distinct UK and US plans that reflect each market's regulation, search behaviour and competition
- Plan US state launches so content and authority are ready ahead of go-live
- Make sure every page meets UKGC, ASA/CAP, US state and responsible gambling requirements
- Build reporting that links organic traffic to clickouts, registrations, FTDs and revenue
- Track rankings, share of voice and competitor movement, and act on what the data shows
- Report performance and forecasts to the leadership team
Requirements
- 8+ years in SEO, with at least 3 years leading SEO strategy and people
- A track record of growing organic revenue in iGaming, affiliate or another highly competitive, regulated vertical
- Hands-on depth in technical SEO, and the credibility to work as a peer with engineering
- Experience hiring and building a team, or a clear plan for how you'd do it
- Working knowledge of UK and US gambling regulation and what it means for content and marketing
- Deep understanding and practical application of AI, GEO and the impact on organic search visibility
- Commercial sense: you can forecast, build a business case and tie your work to revenue
- Strong command of the core toolset, for example Google Search Console, GA4, Ahrefs or Semrush, Screaming Frog, and BigQuery or SQL
- Clear communication with senior, commercial and technical audiences
- Experience launching in newly regulated US states
- Background in rewards, cashback, loyalty or comparison sites
- Experience with programmatic or templated SEO at scale
- Experience running site migrations or consolidations
Skills
- Technical SEO
- Content SEO
- Outreach
- AI
- GEO
- Google Search Console
- GA4
- Ahrefs
- Semrush
- Screaming Frog
- BigQuery
- SQL
Location
- UK
- US
Work Type
- Hybrid Working (3 days in office)
Experience Level
- 8+ years in SEO
- 3+ years leading SEO strategy and people
Salary/Compensations
- Competitive Base Salary
Benefits
- Private Health Care (Bupa)
- Travel Insurance
- Company Bonus Scheme
- Paid for AI Subscription (Claude / ChatGPT / Gemini)
- Market-Leading Training Programme
- Recognition & Reward Scheme
- Annual Company Conference
- Regular Happy Hours & Team Lunches
- Free Coffee, Drinks & Snacks
About the Company
- At Quantum, we connect global brands with high-intent consumers. We turn intent into action and complexity into clarity.
- Our Mission is clear, to help smarter, faster buying decisions. Our vision, to be the world’s most used digital comparison service, delivering value and simplicity to millions.
- We drive growth through data-driven affiliate marketing built for performance from day one. Every campaign is measurable, optimised in real time, and designed to scale.
- With in-house tech, full-stack analytics, and a compliance-first mindset, we give our partners an edge. We drive confident decisions and growth in regulated and high-growth sectors. We’ve helped ambitious brands grow faster, smarter, and globally.