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About the Role
TechInsights is seeking an experienced and highly organized Marketing Manager to develop and execute marketing plans for key semiconductor industry segments through fully digital integrated marketing campaigns. This role involves budget management and collaboration with sales, product, and product marketing teams on a global scale.
Responsibilities
- Recognize and analyze significant market trends to shape and guide marketing strategies.
- Build and maintain an ongoing content engine to support digital campaigns.
- Select the most appropriate marketing channels for each target segment.
- Ensure that sales and product teams are fully informed and engaged in marketing initiatives.
- Collaborate with the sales team and work across global programs to build and execute integrated marketing programs.
- Manage and coordinate events in our core markets.
- Develop and maintain a marketing plan, ensuring that programs are always on and planned at least two quarters in advance.
- Provide detailed tracking and reporting on the success of marketing programs, including key performance indicators (KPIs) and ROI analysis.
- Use data-driven insights to make adjustments to the marketing plan and optimize campaigns for better results.
- Ensure that sales teams are effectively following up on opportunities created by marketing initiatives.
Requirements
- A minimum of four to six years of practical experience in marketing.
- Familiarity with marketing automation tools such as Pardot, Salesforce, or similar platforms
- Proficiency in creating and managing budgets.
- Exceptional verbal and written communication skills.
- Skillful in tailoring messages and content to meet the specific needs of diverse markets.
- Strong organizational skills and meticulous attention to detail.
- Demonstrated capability in strategic thinking to align marketing efforts with overall business objectives.
- A proven track record of collaborative teamwork and the ability to foster productive working relationships.
- Must submit latest citizenship and/or permanent residency information for compliance with U.S. Export Control Laws and Regulations.
Skills
- Marketing automation tools (Pardot, Salesforce, or similar)
- Budget management
- Verbal communication
- Written communication
- Content tailoring
- Organizational skills
- Attention to detail
- Strategic thinking
- Teamwork
Location
- Denver
Work Type
- Onsite
- Temporary contract
- Full-time
Experience Level
- 4-6 years of marketing experience
Education Level
- Bachelor's Degree in business, marketing, or a related field
Salary/Compensations
- $100,385 - $106,290 USD
Benefits
- Company-sponsored training and development opportunities
- Health benefits package
- Flexible vacation policy
- Community involvement opportunities
- Wellness resources and support
About the Company
- TechInsights is the information platform for the semiconductor industry, regarded as the most trusted source of actionable, in-depth intelligence related to semiconductor innovation and surrounding markets.
- The TechInsights Platform is the world’s largest vertically integrated collection of unmatched reverse engineering, teardown, and market intelligence in the semiconductor industry.
- Customers include the most successful technology companies who rely on TechInsights’ analysis to make informed business, design, and product decisions faster and with greater confidence.
Equal Opportunity
- Inclusive environment that prioritizes diversity, equity, and accessibility.
- TechInsights is committed to meeting the needs of people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.
- AI technology may be used to assist in the screening and assessment of applications for this position. Our recruiters are involved at every stage, and all hiring decisions are made by People and hiring teams.
- TechInsights collects and processes personal data relating to job applicants. We are committed to being transparent about how we collect and use that data and to meeting our data protection obligations.