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About the Role

We are seeking a strategic and creative Brand Marketing Director to lead the evolution of our brand voice, community engagement, and integrated marketing initiatives. This role is perfect for someone who can seamlessly blend strategic thinking with hands-on execution, ensuring every touchpoint tells a cohesive, compelling brand story. You'll work closely with our leadership team to build a marketing engine that drives awareness, deepens community connection, and creates memorable brand experiences across all channels.

Responsibilities

Uphold and steward brand guidelines, including tone of voice, messaging principles, and visual identity standards.
Serve as a brand guardian, ensuring consistency across all channels and touchpoints.
Evolve brand narrative to resonate authentically with the target audience.
Build and nurture the online community across social media platforms.
Engage meaningfully with followers, respond to inquiries, and foster conversations.
Develop strategies that transform customers into brand advocates.
Create compelling copy across multiple formats: website content, social media, email campaigns, journal articles, print materials, and advertisements.
Ensure all messaging aligns with brand guidelines and resonates emotionally with the audience.
Develop and execute comprehensive social media strategies aligned with business objectives and brand identity.
Create integrated content calendars incorporating compelling visuals, engaging copy, and strategic hashtags.
Monitor performance metrics and optimize social media strategies.
Identify and cultivate partnerships with like-minded brands, influencers, and organizations.
Negotiate partnership agreements and collaborate on co-branded campaigns.
Build relationships that create mutual value and authentic brand alignment.
Own end-to-end event strategy and execution — from retail pop-ups to brand activations.
Conceptualize and execute experiential marketing activations and events that embody brand values.
Coordinate logistics, manage budgets, and measure success of experiential initiatives.
Build an integrated cross-channel strategy where every tactic ladders back to the same core narrative, tone, and visual identity.
Develop one unified campaign calendar that maps all owned, earned, and paid touchpoints.
Collaborate with creative, media, PR, social, retail, e-commerce, partnerships, and product marketing teams.
Create channel-adapted assets that maintain brand consistency.
Track holistic campaign performance against brand KPIs and sales goals.
Serve as the brand discipline guardrail, ensuring speed and channel optimization never dilute the overarching message.
Partner with wholesale and retail teams to build marketing strategies that support account growth.
Develop co-op marketing materials and seasonal toolkits for wholesale partners and retail stores.
Own media relations strategy, building relationships with press, editors, and influencers.
Lead PR campaigns tied to product launches, brand milestones, and cultural moments.

Requirements

Minimum 10 years of experience in brand marketing, with a proven track record of developing and executing integrated marketing strategies.
Deep understanding of brand development, community building, and multi-channel marketing.
Strong copywriting skills with the ability to adapt tone and style across various formats and audiences.
Demonstrated success in social media strategy and community management.
Proven experience building wholesale/retail marketing programs, including co-op marketing and in-store activation strategy.
Established media relationships and hands-on PR experience, including product launch campaigns and proactive press outreach.
Track record managing events end-to-end, from concept and budget through execution and post-event measurement.
Experience negotiating and managing strategic partnerships.
Background in experiential marketing and event execution.
Proficiency with analytics tools and performance measurement platforms (e.g., Measured, Marathon).
Highly collaborative with a hands-on, entrepreneurial spirit and ability to thrive in a fast-paced, evolving environment.

Skills

Brand Strategy
Brand Guidelines
Tone of Voice
Messaging Principles
Visual Identity
Brand Narrative
Community Development
Community Engagement
Social Media Strategy
Content Creation
Copywriting
Website Content
Email Campaigns
Print Materials
Advertisements
Content Calendars
Visuals
Hashtags
Performance Metrics
Strategic Partnerships
Influencer Marketing
Co-branded Campaigns
Experiential Marketing
Event Strategy
Event Execution
Venue Selection
Vendor Management
Budget Management
Integrated Marketing
Cross-channel Strategy
Campaign Calendar
Owned Media
Earned Media
Paid Media
Creative Collaboration
Media Planning
PR Strategy
Retail Marketing
Wholesale Marketing
Co-op Marketing
In-store Activations
Media Relations
Product Launch Campaigns
Analytics Tools
Performance Measurement Platforms

Location

California

Work Type

Full-time

Experience Level

10+ years of experience in brand marketing

Salary/Compensations

$200,000 - $220,000 USD

Benefits

Health benefits
401(K) Plan with company match
Incentives Program
Commuter Options/Benefits
Generous employee discount

About the Company

Faherty is a family-run lifestyle and apparel brand fueled by purpose and optimism.
Our goal is to build a new American legacy by creating high-quality, sustainably minded, feel-good favorites.
We feel a deep responsibility to do things differently: to promise comfort without compromising quality.
We hold ourselves to a higher standard with a lower environmental impact.
We believe the power of conversation and connection can make real change, and we’re committed to supporting people and organizations doing work that we believe in.
Our passionate leadership team comes from different backgrounds but share a singular goal: to deliver on our promise of comfort and craftsmanship.
We work side-by-side in a collaborative, energetic, and creative environment every day, like the family we are.
We welcome everyone — and we mean everyone.
We believe a diversity of viewpoints, experiences, and backgrounds only serve to make our team stronger.
We strive to lead consciously, bravely, and inclusively — and to reflect those values in our work.
Employees should embody the five core values of the Faherty team: Always Innovate, Bring Day One passion, Move forward as one, Harness the Power of Positivity, Deliver with a Timeless focus.

Equal Opportunity

We strongly encourage those from historically and systemically marginalized communities to apply: BIPOC, women, and people in the LGBTQIA+ community, to name a few.