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About the Role

Fanatics Betting & Gaming is seeking a Sr. Manager of VIP Acquisition Strategy & Growth to manage the VIP acquisition engine. This role will own the lead pipeline and scoring, set the weekly contact plan, run the testing agenda, and manage acquisition reporting for leadership. You will collaborate with analytics partners and acquisition executives, directly impacting results.

Responsibilities

Own the lead pipeline: ingestion, enrichment, and scoring that rank and tier prospects.
Develop creative initiatives to identify new leads and bring in new customers.
Expand the top of the funnel through new lead sources and partnerships.
Set the weekly contact plan and routing across executive outreach and scaled channels.
Build and run the acquisition testing agenda across offers, messaging, and cadence.
Define how our approach differs for sportsbook versus casino prospects.
Own acquisition reporting, consolidating it into a single dashboard and maintaining it with analytics partners.
Set and track weekly and monthly acquisition targets and report on performance against plan.
Partner with the acquisition executives as their go-to resource for strategic and data needs.

Requirements

5+ years in betting, gaming, or a comparable consumer business, ideally in acquisition, growth, CRM, or high-value customer operations.
Strong analytical foundation, comfortable working directly in data, building dashboards, and defining metrics.
Track record of owning a recurring operating cadence: reporting, weekly planning, and target setting.
Experience designing and reading tests, with the rigor to act on results.
Familiarity with sportsbook and casino players, and what a high-value customer values in each product.
Effective working with analytics resources and front-line sales teams outside your direct reporting line.
Commitment to Responsible Gaming and to building programs that keep customer wellbeing ahead of commercial outcomes.
Excellent communicator, able to turn data into clear recommendations for technical and executive audiences.
Self-starter, highly organized, and comfortable with ambiguity.

Skills

SQL
Salesforce
BI environment

Location

New York
Denver
Leeds
Dublin

Work Type

Full-time

Experience Level

5+ years

Salary/Compensations

$133,000—$167,000 USD

Benefits

Full-time employment

About the Company

Fanatics is building a leading global digital sports platform, igniting the passions of global sports fans and maximizing the presence and reach for its hundreds of sports partners globally. The company operates across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties; and over 2,000 retail locations, including its Lids retail stores. Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, launched in 2021. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations.