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About the Role
The Marketing Manager will own ZELUS's pipeline engine and national brand, building an AI-powered marketing operation to fill the sales funnel with qualified leads and establish ZELUS as a top-of-mind company for scan-to-BIM and VDC services. This is a builder role focused on testing and scaling go-to-market strategies with data-driven decision-making.
Responsibilities
- Build and run multi-channel demand generation campaigns across LinkedIn, paid search, email nurture, webinars, and industry events.
- Utilize AI tools for account identification, data enrichment, intent scoring, and personalized outreach.
- Execute account-based marketing strategies for Fortune 500 owners and top national GCs in collaboration with business development.
- Manage the CRM and marketing automation stack, ensuring data hygiene, clear lead stages, and effective marketing-qualified to sales-qualified handoffs.
- Track key performance indicators such as cost per lead, pipeline created, and win rate by channel, reallocating budget to high-performing areas.
- Refine ZELUS's market positioning to clearly communicate its expertise in scan-to-BIM and VDC.
- Develop case studies, visual content, videos, and testimonials from project wins.
- Enhance ZELUS's presence at industry events and associations, pursuing speaking opportunities and awards.
- Lead website strategy, SEO, and content creation to improve search rankings for relevant buyer queries.
- Build thought leadership for ZELUS executives on LinkedIn and in trade publications.
- Integrate AI into daily marketing operations for content drafting, research, campaign testing, and reporting.
- Establish AI-enabled workflows to optimize lean team productivity while maintaining review standards for accuracy and brand voice.
- Adapt marketing strategies to align with evolving buyer search behaviors, including AI search and assistants.
- Rapidly test new channels and marketing plays, measure their effectiveness, and scale successful initiatives.
- Develop the annual marketing plan and budget aligned with ZELUS's growth targets.
- Provide monthly performance reports to the CEO on pipeline, spend, and return on investment.
- Manage agencies, freelancers, and marketing tools, and plan for future hiring needs.
Requirements
- 5+ years in B2B marketing, with at least 2 years of experience owning lead generation and a pipeline number.
- Demonstrated hands-on, daily use of AI tools for content, research, analytics, and campaign execution, supported by a portfolio.
- Proven track record of growing a brand and pipeline for a professional-services or technical firm.
- Strong proficiency with CRM and marketing automation platforms (e.g., HubSpot or Salesforce).
- Comfort with data analysis, including setting up tracking, interpreting metrics, and making data-driven decisions.
- Excellent writing skills and the ability to ensure technical content accuracy.
- Self-starter with a proactive approach and a focus on ownership of outcomes.
Skills
- AI tools for marketing
- Demand generation
- Multi-channel marketing
- Account-based marketing (ABM)
- CRM management
- Marketing automation
- Lead generation
- Pipeline management
- Brand building
- Content creation
- SEO
- Website strategy
- Data analysis
- Budget management
- Agency management
- AEC industry marketing (preferred)
- BIM/VDC knowledge (preferred)
- Enterprise/Fortune 500 client marketing (preferred)
Location
- Hybrid, Phoenix, AZ
Work Type
- Hybrid
- Salary
Experience Level
- 5+ years in B2B marketing
- 2+ years owning lead generation and pipeline number
Education Level
- Bachelor's degree in marketing, communications, business or a related field (preferred)
About the Company
- ZELUS is a U.S.-owned BIM and VDC consulting firm with approximately 17 years of experience, serving over 20 Fortune 500 clients across all 50 states.
- The company operates through two divisions: Existing Conditions (ExCon) for laser scanning and reality capture, and Virtual Design and Construction (VDC) for model coordination and expertise.
- ZELUS's goal is to be the premier scan-to-BIM and VDC company in the United States.
Equal Opportunity
- ZELUS is an equal employment opportunity employer.
- All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, disability status, sexual orientation, gender identity, age, protected veteran status or any other characteristic protected by law.
- Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.