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About the Role
The Washington Post is seeking a Creator Partnerships Strategist & Producer to support creator-led branded content programs within WP Studios. This role combines creator partnership strategy with hands-on production, helping identify the right talent for client opportunities and guiding creators from initial outreach through content development, approval and distribution.
Responsibilities
- Develop creator partnership strategies that align client objectives and KPIs with the right platforms, formats, audiences and talent.
- Source and vet creators based on their professional experience, industry expertise, audience, platform presence, content quality and campaign fit.
- Negotiate creator fees, manage campaign budgets and maintain strong creator relationships throughout each partnership.
- Serve as the primary liaison for creators from initial outreach through content development and posting, providing clear communication and coordination throughout the campaign lifecycle.
- Guide creators through project briefing, scripting and revisions to ensure content remains on brand, responds to client feedback and is delivered on time.
- Partner with Creative Strategists to develop creator recommendations and proposal materials for RFP responses and proactive pitches, supported by audience insights, platform best practices and industry trends.
- Create sales materials and case studies that demonstrate WP Studios' creator and social capabilities.
- Coordinate client review and approval and support the organic and paid distribution of creator content across social platforms.
- Partner with Video Production, Program Management and Business Affairs to bring creator-led branded programs to market.
- Use creator discovery and trend tools to identify talent, track industry developments and inform campaign decisions.
- Maintain an up-to-date database of vetted creators, including professional experience, industry expertise and highest-performing platforms.
Requirements
- 5+ years experience sourcing, evaluating and developing partnerships with creators for branded content, social media or digital campaigns.
- Experience guiding creators or talent through content production, including briefing, scripting, feedback and revisions.
- Experience developing creator, social media or branded content strategies based on client objectives, audiences, platforms and campaign goals.
- Experience working directly with creators, clients and cross-functional creative or production teams throughout campaign development and execution.
- Experience negotiating creator or talent fees and managing campaign budgets.
- Strong understanding of social platforms, creator trends, audience behavior and platform best practices.
- Ability to evaluate creators based on audience, expertise, platform presence, content quality and campaign fit.
- Strong written and verbal communication skills, including the ability to develop clear creative briefs, strategic recommendations and client-facing materials.
- Strong relationship-management and organizational skills, with the ability to manage multiple creators, stakeholders and deadlines across concurrent programs.
- Ability to use audience insights, creator discovery tools and industry trends to inform strategic and campaign decisions.
- Experience collaborating across creative strategy, video production, program management, business affairs or comparable cross-functional teams.
Skills
- Creator Partnerships
- Branded Content
- Social Media Campaigns
- Content Production
- Creator Strategy
- Client Relations
- Budget Management
- Social Platform Expertise
- Audience Behavior Analysis
- Trend Analysis
- Creative Brief Development
- Strategic Recommendations
- Relationship Management
- Organizational Skills
- Cross-functional Collaboration
Location
- On-site (with exceptions for newsgathering and business travel)
Work Type
- Full-time
- On-site
Experience Level
- 5+ years experience
Salary/Compensations
- $91,800 - $153,000 Annual
Benefits
- Competitive medical, dental and vision coverage
- Company-paid pension and 401(k) match
- Three weeks of vacation
- Up to three weeks of paid sick leave
- Nine paid holidays
- Two personal days
- 20 weeks paid parental leave for any new parent
- Robust mental health resources
- Backup care and caregiver concierge services
- Gender affirming services
- Pet insurance
- Free Post digital subscription
- Leadership and career development programs
About the Company
- The Washington Post is powered by the passion and talent of our people. It takes all of us to reinvent news. Beyond our award-winning News and Opinions teams, we work across many departments, including Brand & Events, Communications, Customer Care, Engineering & Product, Finance, Human Resources, Legal, Marketing & Advertising, Print Operations, and Sales.