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About the Role
The Senior Manager, Startup Marketing will architect and drive Airwallex's adoption within the startup and venture capital ecosystems. This is a high-autonomy, 0-to-1 role owning the end-to-end go-to-market strategy and execution for attracting, nurturing, and driving pipeline from high-growth startups. The role involves building community among founders, VCs, and accelerators, operating with autonomy, moving fast, and driving measurable growth within the startup ecosystem.
Responsibilities
- Own the go-to-market strategy, execution, and launch of multi-touch, integrated demand-generation campaigns.
- Build presence within the tech ecosystem by developing and scaling partnerships with VCs, accelerators, and founders.
- Design and execute exclusive experiences for high-impact face-to-face interactions.
- Own and scale the monthly startup digital footprint across owned and paid channels.
- Identify, cultivate, and manage relationships with key startup influencers, operators, and founders.
- Architect, write, and deploy automated email nurture programs and targeted outbound email campaigns.
- Use data to measure performance, prioritize spend, and report on funnel and pipeline impact to leadership.
Requirements
- 10+ Years of Growth or Startup Marketing Experience with a proven track record in B2B marketing, growth marketing, or ecosystem management within startup, accelerator, or venture capital landscapes.
- Strong hands-on experience spanning physical community building and digital growth mechanics.
- An entrepreneurial, high-initiative mindset with a bias for action, comfortable operating in a fast-paced environment with ambiguity.
- A mindset laser-focused on hard commercial metrics with a history of owning the full funnel and direct accountability for KPIs.
- Exceptional interpersonal and communication skills with executive presence to engage with VCs, founders, and influencers.
- Prior experience driving startup acquisition or developer relations within fintech, payments, or high-growth B2B SaaS is preferred.
- An established network within the North American startup and venture capital ecosystems is preferred.
- Advanced proficiency with modern marketing tech stacks (e.g., Salesforce, Marketo, Outreach, analytics tools) is preferred.
Skills
- Full-Stack Execution
- Community Building
- Digital Growth Mechanics
- Integrated Campaigns
- Email Nurtures
- Demand Generation
- Partnership Development
- Event Management
- Digital Marketing
- Content Marketing
- Influencer Marketing
- Data Analysis
- Performance Measurement
- Relationship Management
- Communication
- Executive Presence
- Salesforce
- Marketo
- Outreach
- Analytics Tools
Location
- San Francisco, CA
Work Type
- Full-time
Experience Level
- 10+ Years
- Senior
About the Company
- Airwallex is the AI-native financial operating system for a real-time, intelligent economy.
- More than 675,000 businesses use Airwallex to run financial operations or build and monetize financial products.
- Started in Melbourne in 2015, Airwallex built the infrastructure global commerce runs on.
- It is the regulated backbone behind global payments with a financial infrastructure spanning North America, Europe, the Middle East, and Asia-Pacific.
- Co-headquartered in San Francisco and Singapore, with over 2,300 employees across 27 offices.
- Hires builders with founder-level energy who move fast with good judgment, dig in with curiosity, and make calls from first principles.
Equal Opportunity
- Airwallex is proud to be an equal opportunity employer.
- Values diversity and considers anyone seeking employment based on merit, qualifications, competence and talent.
- Does not regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making hiring decisions.
- Provides accommodation for individuals with disabilities or special needs.