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About the Role
This role focuses on early-stage business development, opening doors with enterprise marketing leaders, building relationships, and developing qualified new-business opportunities for senior business development colleagues. You will work closely with local leaders, marketing, and solutions experts, combining in-person events and networking with inbound lead qualification and proactive outbound prospecting.
Responsibilities
- Build a pipeline of qualified new-business opportunities through targeted research, cold calling, email outreach, and networking.
- Follow up on marketing-generated leads, establish initial relationships, and assess their relevance to our solutions.
- Work with local leaders and marketing to attend relevant industry events, represent Analytic Partners, and turn new connections into ongoing conversations.
- Research target companies, their marketing priorities, and the issues shaping their industries to make outreach relevant.
- Engage CMOs, heads of marketing, and other decision-makers in initial discovery conversations about business goals, measurement challenges, and potential needs.
- Nurture relationships over long enterprise sales cycles, coordinating follow-up with marketing and senior business development colleagues.
- Hand qualified opportunities to senior business development colleagues with clear context on stakeholders, initial needs, and agreed next steps.
- Use thought-leadership content and solutions expertise to help prospects understand our approach to marketing and commercial decision-making.
- Maintain accurate Salesforce records of contacts, activity, qualification findings, and pipeline progress.
- Develop and progress qualified opportunities to support team revenue targets, prioritizing relevance and quality as well as activity.
Requirements
- At least 5-8 years of demonstrated success generating and qualifying enterprise opportunities for marketing data, analytics, or software solutions.
- Experience engaging enterprise marketing decision-makers in initial needs discovery.
- An understanding of consultative enterprise sales, multiple buyer stakeholders, and the persistence required for long sales cycles.
- The ability to discuss how data and analytics can improve marketing returns and business performance, and recognise when to bring in a solutions expert.
- Confidence building professional relationships through local industry events, networking, phone conversations, and written outreach.
- A proactive approach to researching prospects and creating opportunities, alongside effective collaboration with marketing and senior business development colleagues.
- Experience using Salesforce to maintain accurate contact and pipeline records and report on progress.
- Clear communication, active listening, and the ability to build rapport and trust with senior stakeholders.
- The ability to manage multiple prospect relationships and follow-through independently without losing detail or momentum.
Skills
- Salesforce
- Cold calling
- Email outreach
- Networking
- Lead qualification
- Outbound prospecting
- Consultative enterprise sales
- Data and analytics
- Communication
- Active listening
- Relationship building
- Research
Location
- Sydney, Australia
Work Type
- Hybrid
Experience Level
- Senior Manager
- 5-8 years
About the Company
- Analytic Partners is a global leader in commercial measurement and optimization, turning data into expertise for the world’s largest brands for 25 years.
- Our holistic approach to decisioning is powered by our industry-leading platform and team of experts, who help leaders make better decisions, faster – unlocking business growth and creating powerful customer connections.
- With clients in 50+ countries and global offices across New York City, Miami, Dallas, Dublin, London, Paris, Singapore, Shanghai, Munich, Poznan, Sydney, Melbourne, Charlottesville and Denver, we’re growing fast.
- We hire the brightest talent and develop them into leaders.
- We foster a culture of PEOPLE, PASSION and GROWTH.
- People: We value our people, customers, and partners.
- Passion: We love what we do.
- Growth: Unlimited growth means unlimited potential.
- AP is a customer-focused, team-oriented organization where innovation and results are rewarded, and individuals can chart the course of their own careers.
Equal Opportunity
- As a woman founded and led company, this has meant supporting a meritocracy where everyone has opportunities to achieve their best and ensure we foster an environment of diversity, equity, and inclusion.
- In practice this means we will not only work to recruit a diverse workforce, but also maximize the full potential of all of our people.
- Analytic Partners participates in the E-Verify program in certain locations, as required by law.