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About the Role

PRA is seeking a Regional Event Sales Manager to drive sales volume by developing new and existing accounts, ensuring outstanding client experiences and financial profitability. This role involves managing relationships, developing business, and creating innovative program strategies.

Responsibilities

Increase overall sales volume by developing key relationships with new accounts and growing existing assigned accounts.
Prioritize delivery of outstanding client experiences and financial profitability.
Manage and maintain existing relationships with key accounts.
Focus on new business development to maintain a strong pipeline of opportunities.
Participate in industry-related organizations and local communities to develop business and attain leadership status.
Qualify leads and develop innovative program strategies to win business and achieve individual annual sales goals.
Partner with Experience Designers and Creative Team on proposal vision and program specifications.
Develop and execute dynamic presentations to prospective clients.
Arrange and conduct Site Inspections for clients.
Entertain clients and develop personal rapport.
Finalize and close business with clients, arranging for program deposit and signed contracts.
Quantify projected budgets (revenue and gross profits) from programs and enter into Salesforce for revenue tracking.
Ensure financial targets are achieved.
Manage travel and client marketing budgets and schedules for appropriate approval.
Initiate sales calls and follow up.
Update hoteliers and clients on new venues, services, and destinations through locally derived marketing strategies.
Be available during program for client contact.
Work closely with Business Development to respond to all referral leads from hotels and clients.
Collaborate with Experience Designers and Event Producers to meet clients' expectations and create memorable customer experiences.
Ensure that sales/gross profit goals are met and clients' programs exceed their expectations.
Follow up with clients on future program opportunities and generate system leads through the pay it forward program.
Remain current and knowledgeable of industry trends and developments.
Partner with and educate Global Sales team on local market and program opportunities.
Send quarterly destination overviews to the GSD Team.
Implement and execute business and marketing plans for the destination.

Requirements

5 or more years of experience in sales, specifically in a DMC, incentive travel, event management or related field preferred.
Knowledge of client development including new business development, lead follow up, qualifying the client, proposal presentation and closing business.
Knowledge of program design and development, from inception through contract.
Proven ability to meet sales goals consistently.
Ability to provide solutions and/or resources to challenges/opportunities that may arise during the development and sale of programs.
Must be able to interpret, define and document complex program requirements.
Must be able to develop and maintain strong supplier/partner, hotelier, and community relations.
Must be able to negotiate with supplier/partners on behalf of clients for best locations, terms, etc.
Must be able to professionally represent PRA at client meetings, site inspections, industry and association functions, supplier/partner meetings, and staff meetings.
Must be able to read, analyze, and interpret client proposal requirements, RFPs, contracts, financial reports, and other legal documents.
Must be able to respond to common inquiries or complaints from clients and/or supplier/partners.
Must be able to prepare reports, write business correspondence, and develop and write proposals, and sales reports.
Must be able to effectively present information and respond to questions from clients, supplier partners, and hoteliers.
Must be able to calculate program costs, percentages, profit margins, and perform other mathematical requirements involved in proposal development and contract negotiation.

Skills

Sales
Client Development
New Business Development
Lead Follow-up
Proposal Presentation
Closing Business
Program Design
Program Development
Negotiation
Client Relations
Supplier Relations
Community Relations
Financial Reporting
Sales Reporting
Presentation Skills
Mathematical Skills

Location

Austin, TX
San Antonio, TX
Houston, TX

Work Type

Remote
Hybrid

Experience Level

5+ years of experience

Education Level

Bachelor's degree in Hospitality & Tourism, Business Management, Marketing, Communication, or related degree preferred

Benefits

Medical Insurance
Dental Insurance
Vision Insurance
401(k) with Company Match
Short-term and Long-term Disability Insurance
Life Insurance
Employee Assistance Program
Paid Vacation Time
Paid Holidays
Paid Sick Time
Parental Leave
Pet Insurance
Flexible Spending Accounts

About the Company

PRA is the leading destination management company (DMC) with 45+ years of experience across 32+ states and 100+ destinations.
We believe destinations have power-and our people unlock its magic.
We push past boundaries to transform ideas into business event experiences that connect, inspire, and endure.
If you're curious, bold, and ready to build standout experiences, you'll find your place here.
PRA offers you room to grow, create, and step confidently into your next era.
When you join PRA, you'll have the opportunity for a creative, energetic, and inspiring career in sales, creative, operations, production and more.