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About the Role
WPP Media is seeking an experienced Director, Activation to lead digital activation across key client business, with an emphasis on Paid Social and Programmatic, ensuring flawless operational execution and strong cross-functional alignment.
Responsibilities
- Direct the end-to-end strategy, setup, and optimization of Paid Social and Programmatic campaigns, driving performance against lower-funnel KPIs.
- Lead and mentor a team, coordinating deliverables with global offshore support teams and managing team capacity, timelines, and resource allocation.
- Establish robust QA processes, pacing protocols, and standardized operational workflows.
- Partner closely with Planning and Performance leads to align on strategic briefs, balance deliverables, and maintain clear operational boundaries.
- Serve as the senior activation lead in client interactions, translating complex technical campaign data into strategic insights.
- Evaluate and pilot emerging digital ad platforms and formats as client media plans evolve.
Requirements
- 6+ years of digital media activation experience within an agency or brand environment.
- Proven experience managing direct reports.
- Advanced expertise in Paid Social platforms and performance strategies.
- Hands-on experience with mobile app performance and conversion-driven campaigns is an asset.
- Solid foundational understanding of programmatic buying, DSP mechanics, and data targeting strategies.
- Demonstrated ability to manage project scope, balance bandwidth, and negotiate timelines.
- Proven track record of managing multi-channel workflows and implementing structured processes in fast-paced environments.
- Excellent verbal and written communication skills with the ability to articulate media rationale clearly to both technical teams and senior clients.
- Willingness to adapt to and test emerging media formats.
Skills
- Paid Social
- Programmatic
- Digital Media Activation
- Team Management
- Workflow Management
- Client Relationship Management
- Inter-departmental Collaboration
- Mobile App Performance
- Conversion-Driven Campaigns
- Programmatic Buying
- DSP Mechanics
- Data Targeting Strategies
- Project Scope Management
- Bandwidth Balancing
- Timeline Negotiation
- Multi-channel Workflows
- Process Implementation
- Stakeholder Communication
- Emerging Media Formats
Location
- Remote
Work Type
- Hybrid
Experience Level
- Director
- 6+ years
Salary/Compensations
- $100,000—$110,000 CAD
Benefits
- Competitive medical insurance
- Group retirement plans
- Vision insurance
- Dental insurance
- Significant paid time off
- Partner discounts
- Employee mental health awareness days
About the Company
- WPP is the trusted growth partner for the world’s leading brands.
- WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
- WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising.
Equal Opportunity
- WPP Media is an equal opportunity employer.