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About the Role

The VP, US Marketing and Launch Lead will spearhead Zai Lab’s inaugural U.S. commercial launch and subsequent pipeline launches, establishing the U.S. marketing division to support a growing product portfolio. This role encompasses brand strategy, positioning, launch readiness, and unifying Commercial, Medical, Market Access, Regulatory, and global teams under a cohesive launch plan.

Responsibilities

Lead U.S. launch planning for the first launch and subsequent pipeline launches, from pre-approval through early lifecycle, including go-to-market strategy, launch governance, and delivery of launch-critical activities.
Own the integrated launch plan, timeline, readiness scorecard, and KPIs.
Develop the U.S. brand strategy, brand identity, positioning, value proposition, and core messaging, grounded in market research, customer insights, and competitive analysis.
Partner with R&D and Global Product Leaders to shape asset strategy and clinical development plans and translate clinical data into a clear value proposition and differentiation story.
Lead the U.S. launch team across Medical Affairs, Market Access, Regulatory, Sales, Commercial Operations, and Supply Chain.
Track risks and drive timely decisions.
Partner with Market Access to inform pricing, payer value proposition, and patient support programs, and build access considerations into brand plans.
Direct multichannel HCP and patient marketing, including digital, peer-to-peer, congress, and personal and non-personal promotion.
Manage agency partners and guide materials through medical, legal, and regulatory review.
Work with Commercial Operations and Finance on forecasts, latest estimates, operating budgets, and performance KPIs.
Manage the marketing budget and agency and vendor spend.
Build, lead, and develop the U.S. marketing team as the organization grows and put in place the processes and agency network needed for launch and beyond.
Align the U.S. plan with global brand strategy, forecasting, and lifecycle plans in partnership with global and China-based teams.
Contribute to portfolio strategy and business development evaluations as needed.
Maintain a strong presence with the sales team, key customers, and at major medical congresses.
Collaborate across several time zones and travel up to 25%.

Requirements

Bachelor’s degree in business, life sciences, or a related field.
15+ years of commercial experience in the biopharmaceutical industry.
10+ years in U.S. marketing.
Proven track record leading U.S. product launches, from pre-launch through in-line growth.
Experience in specialty therapeutic areas (e.g., oncology, immunology, hematology).
Experience shaping asset strategy in partnership with R&D.
Strong multichannel HCP and patient marketing experience.
Working knowledge of U.S. promotional regulations, market access, and payer strategy.
Experience owning brand forecasts, budgets, and agency relationships.
Operating experience in a fast-paced, entrepreneurial biotech environment.
Commercial or launch experience in ex-US markets (e.g., EU5, Japan, China).
Experience in cross-regional collaboration including Asia/China.
Maintains the highest standards of integrity and ethics.

Skills

Brand strategy
Brand identity
Positioning
Value proposition
Core messaging
Market research
Customer insights
Competitive analysis
Asset strategy
Clinical development plans
Launch planning
Go-to-market strategy
Launch governance
Integrated launch plan
Readiness scorecard
KPIs
Market access
Pricing
Payer value proposition
Patient support programs
Multichannel marketing
HCP marketing
Patient marketing
Digital marketing
Promotional material review
Forecasting
Budget management
Agency management
Vendor management
Team leadership
People development
Process implementation
Global alignment
Lifecycle planning
Portfolio strategy
Business development evaluation
Sales team collaboration
Customer engagement
Medical congress participation
Cross-time zone collaboration

Location

South San Francisco, CA

Work Type

Full-time

Experience Level

15+ years of commercial experience in the biopharmaceutical industry
10+ years in U.S. marketing

Education Level

Bachelor’s degree in business, life sciences, or a related field
MBA, PhD, or other advanced degree (Preferred)

Salary/Compensations

$300K - $431K/year

Benefits

Sign-on bonus
Restricted stock units
Discretionary awards
Medical benefits
Financial benefits
401(k) eligibility
Paid time off (vacation, sick time, parental leave)

About the Company

Zai Lab Limited is an innovative, research-based, commercial-stage biopharmaceutical company focused on bringing transformative medicines for oncology, autoimmune disorders, infectious diseases, and neurological disorders to patients in China and globally.
Founded in 2014, the company has secured partnerships with leading global biopharmaceutical companies, developing a broad and late-stage pipeline.
Zai Lab has earned a reputation as a trusted partner for global biopharmaceutical companies seeking access to the Chinese market and strategic partnership for global clinical development.
The company's unique business model combines in-licensed assets and innovative partnerships to expand internal discovery and development capabilities.
Zai Lab has four products currently on the market in China.
The company was successfully listed on the Nasdaq Stock Market in 2017 and completed a secondary listing on the Hong Kong Stock Exchange in 2020, becoming dual-primary listed in 2022.
Zai Lab has expanded significantly with multiple offices across China and established its U.S. Headquarters in Cambridge, Massachusetts in 2021.
As of January 2022, the company has approximately 2000 employees globally.

Equal Opportunity

All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or based on disability.
Zai Lab is proud of the gender diversity of our company and our promotion of women in biotech, having achieved gender base pay equity at all levels.
58% of our employees are women and 54% of our management positions are held by women.
The company is committed to the health of patients and our planet, with its environmental protection, social responsibility, and corporate governance strategy, called “Trust for Life,” integrated within its business.