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About the Role
The Marketing Manager is responsible for developing and executing marketing initiatives that strengthen Tarisio’s global brand presence and engagement. This hands-on role involves content creation, digital and print marketing, and management of Tarisio’s online presence. The Marketing Manager will work closely with senior leadership to design campaigns that expand Tarisio’s reach and visibility within the fine instrument and performing arts markets.
Responsibilities
- Partner with the Director and Head of Global Operations to define and execute Tarisio’s global brand marketing strategy.
- Research and develop targeted campaigns to expand Tarisio’s presence in new and existing markets.
- Manage and update company WordPress websites, including drafting copy, uploading content, posting events, and ensuring consistency in brand voice and presentation.
- Design, draft, and execute all email and subscription campaigns via Mailchimp, maintaining and segmenting distribution lists and ensuring compliance with copyright and data regulations.
- Oversee and grow Tarisio’s social media presence across platforms (Instagram, Facebook, Twitter, TikTok), managing content, engagement, and analytics to drive brand awareness and customer engagement.
- Collaborate with industry partners, influencers, and internal teams to enhance brand storytelling and visibility.
- Manage production and distribution of print materials in collaboration with external vendors and freelance designers.
- Analyze campaign performance data and use insights to refine marketing strategies and improve outcomes.
Requirements
- Bachelor's degree in Marketing, Business, Communications or a related field is required.
- 5+ years of experience in marketing communications, content marketing, or brand management.
- Proven success in developing and executing multi-channel marketing campaigns.
- Strong understanding of digital marketing, analytics, and advertising principles.
- Proficiency with WordPress, Mailchimp, Google Analytics, Google Tag Manager, and CRM systems.
- Skilled in social media strategy and execution, including audience growth and paid campaign management.
- Excellent communication and copywriting skills with strong attention to detail.
- Experience in or enthusiasm for the classical music or performing arts industry preferred.
Skills
- WordPress
- Mailchimp
- Google Analytics
- Google Tag Manager
- CRM systems
- Social media strategy
- Social media execution
- Audience growth
- Paid campaign management
- Communication
- Copywriting
- Attention to detail
Location
- New York
Work Type
- Full Time
Experience Level
- 5+ years of experience
Education Level
- Bachelor's degree in Marketing, Business, Communications or a related field
Salary/Compensations
- $90,000 - $115,000 / year
Benefits
- Medical, Dental & Vision
- Basic Life
- AD&D
- Disability
- 401(K) Program
About the Company
- Tarisio is a global brand operating within the fine instrument and performing arts markets.