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About the Role
Turner Duckworth is looking for a Strategy Director to join our US team. This role involves serving as the CPG strategy lead, shaping brand positioning, packaging portfolio architecture, and design strategy, while collaborating with clients to define brand vision and translate it into design-led solutions.
Responsibilities
- Serve as the CPG strategy lead, partnering with account and creative leads to manage and run dedicated client projects
- Shape brand positioning, packaging portfolio architecture, packaging information architecture, design strategy, and cultural insight frameworks
- Apply research, validation, and testing methodologies for packaging, including qual and quant, to strengthen strategic recommendations
- Support the CSO on large corporate brand transformation workstreams
- Craft compelling narratives and presentations that make strategy tangible and inspiring for clients and internal teams
- Collaborate with clients to define brand vision and translate it into design-led solutions
- Implement AI tools thoughtfully into processes, establishing best practices and maintaining high bar of excellence
- Work closely with Chief Strategy Officer to drive thought leadership on design trends and brand experience to position Turner Duckworth as an industry leader
- Champion integration between strategy and creative disciplines, ensuring cohesive and impactful brand experiences
- Lead and support new business development pursuits from qualification to pitch
Requirements
- Subject matter expert in all aspects of brand strategy and portfolio architecture
- Proven ability to lead projects with high complexity
- Expert in working with established CPG brands
- Significant experience working with large corporate brands
- Strategic leader shaping vision and driving brand-led solutions backed by data and rigor
- Exceptional collaborator and creative advocate
- Critical thinker highly adept at the art of diplomacy
- Ambition, momentum, and a clear point of view to every engagement
- Excited to support our CSO in building out Turner Duckworth’s brand strategy discipline
- Enjoy rolling up your sleeves
- Subject matter expert within packaging design and/or brand identity, required
- Experience with corporate brand transformation, product marketing, visual identity systems, and naming strategies, preferred
- Demonstrated ability to juggle multiple projects and priorities simultaneously
Skills
- Brand strategy
- Portfolio architecture
- CPG brand strategy
- Corporate brand strategy
- Design strategy
- Presentation skills
- Interpersonal skills
- Communication skills
- AI fluency
- Problem solving
- Attention to detail
- Diplomacy
Location
- New York City
- San Francisco
Work Type
- Full-time
- Hybrid
Experience Level
- 10+ years of experience in a branding agency setting, preferred
Salary/Compensations
- USD $129,485.00 - USD $207,324.00/Annually
Benefits
- Medical coverage
- Dental
- Vision
- Disability
- 401K
- Parental and family care leave
- Family forming assistance
- Tuition reimbursement
- Flexible time off
About the Company
- Turner Duckworth is behind the brand identities for some of the world’s most iconic brands.
- We build brands that are distinct, memorable, and have genuine personality.
- We help brands to become utterly distinctive and deeply embedded in culture.
- We define strategies, visual identities, assets, and expressions for how brands behave in any channel, at any time, in any market.
- As brand partners with over 30 years of experience, we believe that whatever you make, make it Like Nothing Else.
Equal Opportunity
- Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger.
- It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization.
- We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
- All your information will be kept confidential according to EEO guidelines.