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About the Role
We are hiring an Associate Manager, Paid Marketing, DoorDash for Business, to run a paid media program from start to finish that accelerates catering growth. You will lead with paid search across Google, Bing, and Performance Max, then expand into Meta, TikTok, and LinkedIn, using a consumer-style performance approach with business buyers in mind. Success is measured by customer acquisition cost, cost per acquisition, lifetime value, payback, and conversion rates.
Responsibilities
- Own the profit and loss (P&L) and business outcomes of the catering paid media program, including budget, customer acquisition cost, cost per acquisition, lifetime value, and payback.
- Run paid search across Google, Bing, and Performance Max, and expand into paid social on Meta, TikTok, and LinkedIn to reach people who order food for offices and events.
- Lead a steady plan of A/B tests and experiments across ad copy, creative, landing pages, audiences, and bidding to improve conversion rates and lower acquisition costs.
- Help grow into newer markets for DoorDash for Business and increase market penetration for new products with paid marketing.
- Partner with Strategy and Operations, Analytics, Data Engineering, Web Marketing, Integrated Marketing, Brand and Creative, and Product to launch and measure campaigns.
Requirements
- 4+ years of hands-on experience managing paid search (Google Ads, Microsoft Ads, Performance Max) at scale, either in-house or at an agency.
- Have run paid social campaigns on Meta, TikTok, or LinkedIn, or eager to build that skill quickly.
- Understand how business customers buy differently from consumers.
- Fluent in analytics, including customer acquisition cost, cost per acquisition, lifetime value, payback, and conversion rates.
- Can pull own datasets with SQL.
- Fluent with AI tools.
- Enjoy A/B testing and experimentation, gathering learnings and insights and implementing them.
- Work well across teams.
- Communicate clearly about results.
- Stay flexible when priorities change.
Skills
- Paid search (Google Ads, Microsoft Ads, Performance Max)
- Paid social (Meta, TikTok, LinkedIn)
- Analytics
- Customer acquisition cost
- Cost per acquisition
- Lifetime value
- Payback
- Conversion rates
- SQL
- AI tools
- A/B testing
- Experimentation
Experience Level
- 4+ years
Salary/Compensations
- $108,800—$160,000 USD
Benefits
- 401(k) plan with employer matching
- 16 weeks of paid parental leave
- Wellness benefits
- Commuter benefits match
- Paid time off
- Paid sick leave
- Medical benefits
- Dental benefits
- Vision benefits
- 11 paid holidays
- Disability insurance
- Basic life insurance
- Family-forming assistance
- Mental health program
- Flexible paid time off/vacation (for salaried roles)
- 80 hours of paid sick time per year (for salaried roles)
About the Company
- At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers.
- We are a technology and logistics company that started by enabling door-to-door delivery, and we are looking for team members who can help us go from a company that is known as the place you order food to a company that people turn to for any and all goods.
- DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers.
- We're committed to supporting employees’ happiness, healthiness, and overall well-being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.
Equal Opportunity
- We’re committed to growing and empowering a more inclusive community within our company, industry, and cities.
- We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.
- In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status.
- We also strive to prevent other subtler forms of inappropriate behavior (i.e., stereotyping) from ever gaining a foothold in our office.
- Whether blatant or hidden, barriers to success have no place at DoorDash.
- We value a diverse workforce – people who identify as women, non-binary or gender non-conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently-abled, caretakers and parents, and veterans are strongly encouraged to apply.
- Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.
- If you need any accommodations, please inform your recruiting contact upon initial connection.