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About the Role
We are looking for a Senior Product Marketing Manager to own Go-to-Market Excellence, developing programs and enablement to drive product innovation into pipeline, adoption, and revenue. This role serves as the connective tissue between Product Marketing and the field, partnering with various teams to build scalable sales plays, drive product adoption, and shape a clear enablement strategy. The ideal candidate thrives in a fast-paced, high-growth environment and is energized by making sellers and CSMs more effective.
Responsibilities
- Own the end-to-end seller experience, ensuring easy access to messaging, assets, and product knowledge.
- Build and maintain scalable sales plays and cross-functional GTM programs.
- Partner with Customer Success to drive product adoption, cross-sell, and expansion motions.
- Define the strategy and cadence for product and messaging enablement across Sales, CS, and Support.
- Extend core messaging, plays, and enablement to agency, technology, and ecosystem partners.
- Translate product launches and roadmap into field-ready narratives, assets, and readiness.
- Gather field and customer insight to shape messaging and priorities.
- Define and track success metrics for plays, programs, and enablement, using results to iterate.
- Perform other related duties as assigned to support the overall objectives of the Klaviyo PMM organization and GTM teams.
Requirements
- 5+ years of experience in B2B SaaS product marketing, sales enablement, or field marketing, with experience supporting complex, multi-stakeholder sales cycles.
- Proven track record of building sales plays, programs, and enablement that measurably improved field performance.
- Experience working directly with sales and customer success teams, and credibility with sellers and CSMs.
- Experience building enablement for, or marketing through, channel or ecosystem partners is a plus.
- Marketing technology and/or e-commerce experience is a plus.
- Strong analytical mindset: able to translate pipeline, revenue, adoption, and usage data into practical strategy.
- Clear communicator who simplifies complex products into business value.
- Influential cross-functional partner who can drive alignment without formal authority.
- Strong program management and organizational skills, with the ability to prioritize across many stakeholders and concurrent workstreams.
- Self-starter with an owner mindset, accountable for business results and not only deliverables.
- Love and thrive in a fast-paced, dynamic environment.
Skills
- Product Marketing
- Sales Enablement
- Field Marketing
- Go-to-Market Strategy
- Sales Plays
- Program Management
- Cross-functional Collaboration
- Analytical Skills
- Communication
- Partner Enablement
- Marketing Technology
- E-commerce
Location
- US Locations
Work Type
- Full-time
- Hybrid
Experience Level
- Senior
Education Level
- Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience.
Salary/Compensations
- $116,000—$174,000 USD
Benefits
- Participation in the company’s annual cash bonus plan
- Variable compensation (OTE) for sales and customer success roles
- Equity
- Sign-on payments
- Comprehensive range of health, welfare, and wellbeing benefits
About the Company
- Klaviyo empowers creators to own their destiny by making first-party data accessible and actionable like never before.
- We see limitless potential for the technology we’re developing to nurture personalized experiences in ecommerce and beyond.
- We are looking for ambitious and collaborative teammates who stay focused on our north star: delighting our customers.
- We provide accommodations as needed.
- AI fluency at Klaviyo includes responsible use of AI (including privacy, security, bias awareness, and human-in-the-loop).
Equal Opportunity
- Klaviyo is committed to a policy of equal opportunity and non-discrimination.
- We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.