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About the Role
As an Associate Director, Paid Search, you will be accountable for all day-to-day Paid Search operations and serve as the main point of contact for an account. You will provide strategic direction and leadership within the digital group to deliver effective communication plans, manage the career paths of supporting staff, and maintain strong client relationships.
Responsibilities
- Lead and own the day-to-day management of search team workflow and oversight of search recommendations, execution details, budgets/accounting and performance.
- Develop positive relationships with the search community, vendors and Directors for optimal service levels and results.
- Study and understand the client’s product, marketing objectives and digital goals with an emphasis on paid search, ensuring recommendations are insightful and consistent.
- Interface and present to senior clients on a regular basis.
- Train, motivate and develop Search Managers, Senior Associates and Associates, performing as a leader with minimal supervision.
- Develop and write standard methodologies for improving operational efficiencies within the team and the group.
- Keep senior management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business.
Requirements
- Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
- 5+ Years experience in Analytical Tools (Google Analytics, Web trends, Omniture), Search Engine Desktop Tools (Google AdWords Editor, Bing Ads Editor).
- Significant client-facing and relationship management experience.
- Prior experience managing a team; demonstrating a proven track record in training and growing junior team members.
- Exhibit passion through appropriate participation in team, agency, and industry initiatives.
- Excellent verbal and written skills; exceptional organizational skills, multi-tasking capabilities, and attention to detail.
Skills
- Paid Search operations
- Strategic direction
- Team management
- Client relationship management
- Search recommendations
- Execution details
- Budgets/accounting
- Performance analysis
- Vendor relations
- Client product understanding
- Marketing objectives
- Digital goals
- Client presentations
- Talent development
- Operational efficiencies
- Risk assessment
- Analytical Tools (Google Analytics, Web trends, Omniture)
- Search Engine Desktop Tools (Google AdWords Editor, Bing Ads Editor)
- Client-facing communication
- Relationship management
- Team leadership
- Training junior team members
- Verbal communication
- Written communication
- Organizational skills
- Multi-tasking
- Attention to detail
Location
- US
Work Type
- Hybrid
Experience Level
- 5+ Years experience
Education Level
- Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
Salary/Compensations
- $75,000—$180,000 USD
Benefits
- Competitive medical insurance
- Group retirement plans
- Vision insurance
- Dental insurance
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
About the Company
- WPP is the trusted growth partner for the world’s leading brands.
- WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
- Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
Equal Opportunity
- WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
- We believe the best work happens when we're together, fostering creativity, collaboration, and connection in an open and supportive environment.
- That's why we've adopted a hybrid approach, with teams in the office around four days a week.
- If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.