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About the Role
Lead the strategy, development, and execution of large-scale experiential marketing programs globally to bring Meta's brand and product portfolio to life. Define the vision for Meta's presence at key events and cultural moments, spanning AR/VR showcases, product launches, and partner activations. Set strategic direction for a high-performing brand experiences function, collaborating across teams to create immersive experiences that deepen audience connection.
Responsibilities
- Define and drive the global brand experiences strategy, establishing a multi-year roadmap.
- Lead end-to-end development and execution of flagship owned events, industry conferences, and cultural activations.
- Develop frameworks and processes for cross-functional teams to scope, prioritize, and execute experiential programs.
- Partner with product marketing, communications, and creative teams to ensure brand experiences authentically reflect Meta's narrative and product innovation.
- Build and manage relationships with senior internal stakeholders and external partners.
- Establish measurement standards and reporting frameworks to evaluate experiential investment effectiveness.
- Anticipate disruptions in the global events landscape and build contingency planning processes.
- Coach and develop team members and cross-functional partners on experiential strategy, creative development, and communication.
- Influence executive decision-making by translating experiential insights and audience data into strategic recommendations.
- Identify emerging formats, technologies, and cultural moments for differentiated brand experiences.
Requirements
- 12+ years of experience in experiential marketing, brand events, or integrated marketing with a focus on large-scale global programs.
- 12+ years of experience leading cross-functional teams and managing complex, multi-stakeholder programs from strategy through execution.
- Experience developing and owning a global experiential marketing strategy, including budget stewardship, agency management, and executive-level communication.
- Experience establishing measurement frameworks to evaluate experiential program performance against brand and business outcomes.
- Experience influencing senior leaders and building lasting cross-functional partnerships.
Skills
- AI skill development (e.g., prompt/context engineering, agent orchestration)
- Staying current with emerging AI technologies
- Integrating AI tools to optimize/redesign workflows and drive measurable impact
- Building and scaling an experiential marketing function
- Integrating digital and in-person experience formats
- Implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
- Marketing technology products or platforms (consumer hardware, AR/VR devices, developer-facing products)
Experience Level
- 12+ years
Salary/Compensations
- $182,000/year to $252,000/year
Benefits
- bonus
- equity
- benefits