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About the Role
The Media Supervisor is a data-driven, insights-led media strategist and platform expert with hands-on analytics, reporting, and management experience. This role requires strong collaboration, presentation, organizational, and strategic thinking skills, with a deep understanding of the media landscape and emerging trends, particularly in CPG & Sports Betting. The supervisor will be the primary client contact for media, including Paid Social, Video, OOH, TV, and Content, and will be proficient in media planning, implementation, reporting, and analysis, including user journey optimization and Google Analytics.
Responsibilities
- Support media planning and lead implementation across key clients.
- Maintain stewardship and accountability of media plans, evaluating and monitoring execution.
- Ensure campaigns are properly set up against KPIs and use the correct budget.
- Ensure all media plans adhere to agency values, philosophies, and processes.
- Support the preparation, writing, and presentation of integrated media plans, proposals, and analysis.
- Lead the preparation and presentation of evaluations of media opportunities, trends, and issues.
- Accurately and effectively manage clients’ day-to-day planning requirements, understanding business objectives and KPIs.
- Influence decision-making by encouraging appropriate strategies and highlighting offering benefits.
- Develop the reporting process for each client and ensure timely delivery of reports.
- Maintain awareness of client KPIs and objectives, ensuring tracking is in place.
- Review and QA platform setup across multiple platforms and campaign types.
- Liaise and foster knowledge-sharing with internal disciplines, partner agencies, and other departments.
- Apply understanding of online user journey optimization to improve campaign performance.
- Monitor campaign delivery against KPIs and flag optimization opportunities.
- Ensure campaigns are targeted appropriately across platforms, aligning audience approach to client objectives.
- Oversee the work of junior team members, supporting workload management and prioritization.
- Inform leadership of potential challenges and opportunities in client and people management.
- Participate in additional agency/team projects and new business presentations.
Requirements
- Minimum 3–4 years working at a media agency in a senior media planner or digital strategy role.
- Financial Institution Experience.
- Prior hands-on experience in Google Analytics, Search Console, paid social business manager accounts, and Google Ad accounts.
- Demonstrated creative and innovative thinking with a willingness to perform necessary tasks.
- Strong presentation skills.
- Excellent communication skills (both written and verbal).
- High attention to detail.
- Prior hands-on experience with Google Data Studio / dashboard visualization tools.
- Hands-on management experience — planning, implementing, optimizing, and reporting for Fortune 50 brands.
- Ability to apply common sense understanding to carry out instructions.
- Knowledge across all facets of the digital marketing space: CRM, SEO, SEM, programmatic, social, mobile, and video.
Skills
- Media Planning
- Media Buying
- Integrated Media Strategy
- Measurement
- Analytics
- Reporting
- Platform Fluency
- Performance Optimization
- Testing
- Channel Expertise
- Audience Expertise
- Leadership
- Management
- Administration
- Google Analytics
- Google Data Studio
- Paid Social
- Video
- OOH
- TV
- Content
- Omnichannel amplification strategies
- CRM
- SEO
- SEM
- Programmatic
- Social
- Mobile
- Video
- Shopify
- Magento
- BigCommerce
- HTML
- WordPress
Location
- TORONTO (HYBRID)
Work Type
- HYBRID
Experience Level
- 3-4 years
- Hands-on management experience
Education Level
- Bachelor’s degree or Diploma in Marketing, Communication, or Advertising
Salary/Compensations
- $85,000–$105,000
About the Company
- Salt XC is an agency driven by the philosophy of Experiential Commerce™.
- Our unique framework designs better consumer experiences that earn attention and drive action.
- We take an integrated approach connecting consumer's online and offline experiences through data, media, and memorable moments that drive brand transactions.
Equal Opportunity
- Salt XC is committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability.