Senior Analyst, Data Strategy at Publicis Groupe Holdings B.V | PA, US | Rezi

Senior Analyst, Data Strategy at Publicis Groupe Holdings B.V

Senior Analyst, Data Strategy

Publicis Groupe Holdings B.V · PA, US

2 weeks ago

Senior Analyst, Data Strategy

Publicis Groupe Holdings B.V · PA, US

18 days ago
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About the Role

The Digitas Strategy & Analysis Group drives strategic thinking and economic insight across multiple client engagements, discovering new paths for growth, optimizing budgets, and laying the foundation for relationship marketing capabilities. This role involves collaborating with creative, media, marketing, and technology teams to build robust marketing strategies.

Responsibilities

  • Providing integrated marketing analytical solutions across customers and channels to improve client decision-making
  • Conceptualizing and communicating strategic solutions
  • Collaborating with clients to develop clear business and measurement objectives
  • Applying various quantitative methods to analyze and interpret information from multiple data sources
  • Preparing analysis and tracking of marketplace, technology and consumer demographic trends both within and across multiple industries
  • Developing and maintaining functional expertise in database marketing, integrated channel marketing, analytical tools, techniques, and other infrastructure requirements

Requirements

  • 2+ years of business experience working in Management Consulting, Marketing, Advertising, or Interactive/Technology Consulting
  • Experience writing and presenting proposals or reviewing strategy projects to clients and internal senior management
  • Fluency with Microsoft PowerPoint, Word, Excel

Skills

  • Statistical modeling techniques
  • Segmentation
  • Research
  • Lifetime value
  • ROI
  • Program measurement (online and/or offline)
  • Test design
  • Financial modeling
  • SAS
  • SPSS
  • Data manipulation tools

Experience Level

  • Senior

Education Level

  • Bachelors degree in Business, Finance, Economics, Statistics, Marketing, or equivalent experience
  • MBA a plus

Salary/Compensations

  • USD $73,150.00 - USD $101,010.00/Annually

Benefits

  • Medical coverage
  • Dental
  • Vision
  • Disability
  • 401K
  • Parental and family care leave
  • Family forming assistance
  • Tuition reimbursement
  • Flexible time off

About the Company

  • Digitas Health is the modern creative agency that takes on the biggest moments in healthcare, raises the standard of creative, and connects people, partners, and ideas to create work that earns its place in culture.
  • Purpose-built for today’s complex and evolving landscape, we partner with some of the world’s largest healthcare brands to do big things by moving faster, connecting deeper, and unlocking new possibilities at the intersection of creativity, data, technology, and empathy.
  • Guided by our purpose, Connected for Good, and fueled by a vibrant, magnetic culture—we deliver meaningful work that drives relevance, changes behavior, and creates lasting impact, always grounded in humanity, not just technology.
  • As part of Publicis Health and Publicis Groupe, we bring together entrepreneurial energy with the scale, stability, and depth of one of the world’s leading communications networks.
  • Our culture attracts curious, driven people who want to make a difference and be part of something bigger.
  • Our teams are intentionally crafted across disciplines, perspectives, and experience levels, bringing strategy, creativity, data, and technology together from the start.
  • We believe the best ideas come from curiosity, collaboration, and healthy debate and we expect people here to be thoughtful, engaged, and eager to shape what’s next.
  • If you’re energized by complexity, motivated by impact, and excited to help redefine how healthcare connects with people, we’d love to meet you!

Equal Opportunity

  • Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger.
  • It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization.
  • We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
  • All your information will be kept confidential according to EEO guidelines.