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About the Role

The Demand Generation Specialist will drive paid media campaign execution and optimisation across the EMEA region, focusing on LinkedIn Campaign Manager and coordinating third-party media vendors to deliver high-quality Marketing Qualified Leads (MQLs) and accelerate pipeline growth.

Responsibilities

Build, launch, and manage EMEA-specific paid media campaigns, primarily within LinkedIn Campaign Manager and supporting platforms like 6sense.
Oversee day-to-day campaign scheduling, audience build-outs, and creative testing.
Partner with B2B publishers and third-party media vendors to execute content syndication campaigns.
Oversee lead delivery pacing, validate incoming leads for accuracy, and enforce lead qualification and data quality standards.
Regularly monitor campaign performance metrics and tracking data, collaborating with Marketing Operations (MOPs) to maintain consistent reporting.
Generate campaign performance reports and support ad-hoc stakeholder data requests, delivering actionable insights to continuously optimise key metrics.
Partner closely with EMEA RDC campaign leads on campaign strategy, content mapping, ad creative development, and audience targeting.
Collaborate with the internal creative team to brief new creatives and ad copy, running A/B tests to inform campaign learnings.
Support Field Marketing Managers (FMMs) across sub-regions with regional requests for localised paid media campaigns.
Maintain an active feedback loop with the EMEA BDR team to monitor MQL-to-SQL progression and lead conversion quality.
Analyse lead quality and optimise paid media audience parameters based on direct BDR feedback.
Track and manage regional paid media spend across campaigns, raise POs, and reconcile vendor invoices to maintain accurate budget hygiene.

Requirements

Minimum of 2 years of hands-on experience managing B2B paid media campaigns with a core focus on LinkedIn and paid social channels within B2B technology or SaaS environments.
Hands-on experience across other digital channels such as paid display or paid search is a strong plus.
Proven hands-on experience executing in LinkedIn Campaign Manager, including audience segmentation, lead gen forms, and campaign setup.
Strong working knowledge of spreadsheet tools (Excel/Google Sheets) for campaign data analysis, pivot tables, and performance reporting.
Solid foundational understanding of EMEA privacy regulations (GDPR) and their operational implications on paid media targeting and lead capture.
Strong verbal and written English communication skills.
Demonstrated ability to work effectively across multicultural, cross-functional remote teams.
Experience across additional paid advertising channels and platforms (Facebook, Reddit, or Google Ads).
Experience coordinating with third-party B2B publishers or media vendors on content syndication deliverables and lead pacing.
Experience using ABM intent platforms such as 6sense or Demandbase to segment and prioritise account lists based on buyer intent.
Familiarity with digital marketing analytics suites, CRM, and marketing automation platforms (e.g., Google Analytics, Adobe Analytics, Tableau, Salesforce, or Marketo).
Practical familiarity with generative AI tools and productivity assistants (e.g., Google Gemini, Microsoft Copilot) for daily workflow efficiency.

Skills

LinkedIn Campaign Manager
Paid social channels
B2B technology
SaaS
Paid display
Paid search
Excel
Google Sheets
GDPR
English communication
Cross-functional collaboration
Facebook Ads
Reddit Ads
Google Ads
Content syndication
6sense
Demandbase
Google Analytics
Adobe Analytics
Tableau
Salesforce
Marketo
Generative AI
Google Gemini
Microsoft Copilot

Location

Hybrid London or Addlestone

Work Type

Hybrid
12-month fixed term contract

Experience Level

Minimum of 2 years

Education Level

Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent professional experience)

About the Company

At F5, we strive to bring a better digital world to life.
Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world.
We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation.
Everything we do centers around people.
That means we obsess over how to make the lives of our customers, and their customers, better.
And it means we prioritize a diverse F5 community where each individual can thrive.

Equal Opportunity

It is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws.
This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination.
F5 offers a variety of reasonable accommodations for candidates.
Requesting an accommodation is completely voluntary.
F5 will assess the need for accommodations in the application process separately from those that may be needed to perform the job.
Request by contacting accommodations@f5.com.