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About the Role

IG is looking for a Marketing Manager to join our Brand Marketing team, owning campaign delivery across the full marketing mix, with media as your core area of depth. You’ll take end-to-end ownership of a market outside the UK (currently this is Ireland) – from strategy through to execution – and flex to support campaign delivery and testing in other non-UK regions as priorities require. This is a broad, hands-on marketing management role. You’ll need to be commercially fluent across the full campaign mix – while bringing genuine depth in paid media planning, which will be your lead area of specialism within the team. If you’re a well-rounded marketing manager with strong media expertise, comfortable owning a market independently, and energised by variety, this is a strong next step.

Responsibilities

Own campaign delivery end-to-end across the full marketing mix, with media as your area of deepest specialism – making sure every channel is working together toward the same brief, and that our media agency is held to the sharpest scrutiny.
Understand how each channel contributes to campaign performance, and make trade-off calls across channels – not just within media – as plans develop.
Own the briefing and interrogation of media plans across ATL and TTL channels, and know how to get the best out of our media agency, driving forward performance, effectiveness and efficiencies.
Work with MMM and econometric outputs to identify what’s actually driving performance, balancing brand-building activity with lower-funnel media, and translating findings into changes in future plans.
Act as the connective layer across Brand, Performance, Social & Content, PR and CRM, so that campaigns land as one joined-up plan.
Contribute to campaign reporting with clear, actionable insight across the full mix, and keep a live view of new formats and channel innovation to build a case for testing where it could improve performance or efficiency.
Bring strong all-round campaign marketing management skills, applying them across UK and international activity – including ownership of a defined market outside the UK (currently Ireland), with scope to extend support into other regions as needed.
Plan, adapt and deliver marketing campaigns end-to-end, tailoring messaging, assets and channel approach to different audiences, markets and objectives.
Own end-to-end marketing activity for a defined market outside the UK (currently Ireland), developing and delivering plans that are tailored to local needs while remaining consistent with IG’s overall brand positioning.
Adapt UK campaign assets and messaging for other markets as needed, ensuring relevance and compliance with local regulatory requirements.
Stay close to the competitive and regulatory landscape across the markets you support, identifying opportunities to strengthen IG’s brand presence.
Extend campaign support to other non-UK regions as required, including adapting assets, briefing local partners, and running test-and-learn activity.
Share learnings across markets and campaigns, feeding insight back into broader planning.
Stay closely aligned to the wider Brand and Marketing team’s priorities, flexing capacity to support high-priority projects where needed and ensuring activity is sequenced and joined up with the broader team agenda.

Requirements

6+ years’ experience in brand or integrated marketing role, ideally within a fast-paced commercial environment.
Proven experience supporting or delivering campaigns end-to-end, with solid paid media management experience, including agency management.
Experience of working in the Financial Services or Fintech sector.
Commercially minded, with the ability to identify opportunities that drive brand and business performance.
Experience managing or contributing to multi-channel marketing activity across paid, owned, and earned channels.
Demonstrated ability to manage multiple workstreams simultaneously, with strong attention to detail and organisational skills.
Comfortable working with data and insight to evaluate campaign performance and inform decisions.
Strong communicator with the ability to collaborate effectively across functions and with external agency partners.
Experience managing marketing activity or providing campaign support in an international market.
Familiarity with regulatory requirements for financial services marketing.
Understanding of, or experience in, investing, trading, cryptocurrency, or fintech.

Skills

Paid media planning
Media strategy
Media planning
Agency management
Media mix modelling
Full-funnel optimisation
Campaign management
Marketing mix literacy
Cross-functional coordination
Reporting
Measurement
Test-and-learn
Communication
Collaboration

Location

Work Type

Hybrid

Experience Level

6+ years

Salary/Compensations

Competitive salary

Benefits

Flexible Benefits Package on top of your salary (12%)
Private medical cover for you and your family
Life insurance
Contribution to gym memberships
25 Days holiday, with 1 additional day off to celebrate your Birthday & 2 additional days off a year for voluntary work (28 in total)
The option to buy or sell holiday days
A comprehensive global and local onboarding process
Enhanced primary (maternity), secondary (paternity), and shared parental pay and leave, as well as a range of support and benefits for parents

About the Company

IG Group is a FTSE 100 fintech operating across five continents, serving over 1.4m customers and handling billions of dollars in transactions – built on scale, trust, and proof.
We didn't pivot to innovation; it's how we've always operated.
What that means for the people who work here is real: genuinely complex problems to solve, the technology and resources to tackle them properly, and the kind of scope that's rare in established businesses.
The bar is high – bring a curious and forward-thinking mindset and we'll give you the platform to define what comes next.
Join us at IG – the future gets built here.