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About the Role
The Marketing Automation Manager leads the Marketing Operations team and serves as the organization’s subject-matter expert in Technolutions Slate for marketing. This hands-on leadership role is suited to a technically savvy, detail-oriented, and resourceful professional who can manage people while directly contributing to the work. The position directs email marketing efforts, supports events across multiple event platforms, integrates Slate with other online marketing tools, and oversees workflows, prospect data, audience segmentation, lead management, reporting, dashboards, and system documentation.
Responsibilities
- Develop, document, and enforce business processes for setup, reporting, documentation, training, and governance.
- Analyze, design, and implement effective workflows to streamline marketing operations.
- Define and execute improvements to enhance productivity, efficiency, and scalability.
- Onboard new software and processes, connect application programming interfaces (APIs), and store user data.
- Create, maintain, and update system and process documentation.
- Assign work and ensure timely and accurate completion.
- Conduct reporting, testing, and analysis to support and improve processes.
- Collaborate with marketing teams to enhance and troubleshoot lead management and platform integrations.
- Monitor, audit, identify, and resolve prospect data accuracy, quality, and integrity issues.
- Support bulk data imports.
- Optimize data quality using automated hygiene programs.
- Recommend audience segmentation and targeting approaches.
- Oversee data querying, targeting, and lead scoring.
- Provide marketing automation support for stakeholders.
- Support digital marketing automation solutions in Slate for engagement insights, results measurement, and customer connection.
- Advise stakeholders on the technical setup of campaigns and templates.
- Analyze and identify new ways to build and nurture the prospective student pipeline.
- Design and implement business process models for automated tactics.
- Apply knowledge of the marketing mix and integrated marketing principles to campaign support.
- Guide the creation of reports and dashboards for lead generation and marketing attribution.
- Support events across multiple platforms and integrate Slate with other online marketing tools.
- Lead and manage the Marketing Operations team.
- Provide coaching and mentorship to Marketing Operations staff.
- Conduct performance evaluations and support staff development.
Requirements
- Bachelor’s degree
- Five years of marketing automation experience using Slate
- Experience managing a group of contributors
- Experience with all aspects of the marketing mix and with integrated marketing principles and strategy
- Expertise in Slate tools, HTML, CSS, and Liquid markup and conditional logic
- Strong analytical and critical-thinking skills
- Confident and proactive management skills, with exceptional attention to process and detail
- Ability to effectively manage staff and multiple concurrent projects
- Proven ability to communicate complex ideas and data clearly to nontechnical audiences
- Ability to understand business needs and translate them into technical requirements
- Strong teamwork and cross-functional collaboration skills
- Adaptability to changing market and organizational needs
Skills
- Slate
- HTML
- CSS
- Liquid markup
- Conditional logic
- Marketing automation
- Email marketing
- API integration
- Data management
- Audience segmentation
- Lead management
- Reporting
- Dashboards
- System documentation
- Process management
- Workflow design
- Data analysis
- Data quality
- Data querying
- Lead scoring
- Campaign management
- Template design
- Marketing mix
- Integrated marketing principles
- Project management
Work Type
- Information Technology
Education Level
- Bachelor's degree
Salary/Compensations
- $67,855.00 - $95,845.00
Benefits
- Medical
- Vision
- Dental
- Paid time off
- Tuition assistance
- Wellness & life
- Retirement
- Commuting & transportation
About the Company
- Northeastern University considers factors such as candidate work experience, education and skills when extending an offer.
- Northeastern has a comprehensive benefits package for benefit eligible employees.
Equal Opportunity
- All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, religion, color, national origin, age, sex, sexual orientation, disability status, or any other characteristic protected by applicable law.