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About the Role
The Marketing & Communications Manager is a pivotal role within the Commercial team, responsible for planning and executing marketing and communications activities for product growth in Japan. This hands-on, individual contributor role requires strategic oversight and operational execution to ensure successful product growth and sustained market presence.
Responsibilities
- Develop and execute comprehensive brand plan tactics in collaboration with stakeholders.
- Adapt global and local brand strategies to align with local regulations and market needs.
- Plan and execute strategic tactical activities for continuous product growth.
- Identify success factors and risks for brand strategies and tactics, developing mitigation plans.
- Create marketing materials, including brochures, detail aids, and patient leaflets.
- Plan and manage congress activities and coordinate patient support programs.
- Conduct market analysis and competitive intelligence to identify growth opportunities.
- Contribute to brand plan preparation, ensuring cross-functional alignment.
- Build and maintain relationships with healthcare professionals, KOLs, patient organizations, and other key stakeholders.
- Serve as a product expert at industry events, congresses, and meetings.
- Collaborate with internal teams (Medical Affairs, Regulatory, Sales) to align marketing activities.
- Ensure compliance with local regulations and company SOPs for marketing initiatives.
- Plan and execute strategic communications to improve understanding of company, disease, and product.
- Act as a key contact for external communications within Japan.
- Lead or co-lead internal activities, such as Rare Disease Day events.
- Manage and update corporate website content.
- Collaborate with the global communications team to align with global strategy.
- Continuously assess and mitigate risks while embracing opportunities for innovation.
- Perform other tasks and assignments as directed by management.
Requirements
- Minimum 3 years of marketing experience, including hands-on involvement in a new product launch.
- Proven expertise in brand planning and tactical marketing execution.
- Hands-on experience creating marketing materials and managing congress activities.
- Strong project management and organizational skills, with the ability to manage multiple priorities.
- Excellent communication and presentation skills.
- Strong analytical skills to interpret market data and translate insights into actionable strategies.
- Passionate and innovative, with a willingness to take calculated risks.
- Self-motivated and able to thrive in a fast-paced, entrepreneurial environment.
- Up to 50% travel, including national and occasional international travel.
Skills
- Marketing
- Communications
- Brand Planning
- Tactical Marketing Execution
- Marketing Material Creation
- Congress Management
- Patient Support Programs
- Project Management
- Organizational Skills
- Communication Skills
- Presentation Skills
- Analytical Skills
- Market Analysis
- Competitive Intelligence
- Stakeholder Engagement
- Cross-functional Collaboration
- Compliance
- Website Content Management
- Risk Assessment
- Innovation
Location
- Japan
Work Type
- Full-time
Experience Level
- Minimum 3 years of marketing experience
Education Level
- Bachelor’s degree in a relevant field (e.g., Business, Marketing, Life Sciences)
- An advanced degree (MBA or similar) is a plus
About the Company
- PTC Therapeutics is a global commercial biopharmaceutical company.
- For over 25 years, the team has been committed to extending life’s moments for children and adults living with a rare disease.
- PTC cultivates an inclusive culture where everyone feels valued, respected, and empowered.
- The company welcomes candidates from all backgrounds to join its team, fostering a strong sense of belonging.
Equal Opportunity
- PTC Therapeutics is an equal opportunity employer.
- We welcome applications from all individuals, regardless of race, color, national origin, gender, age, physical characteristics, social origin, disability, religion, family status, pregnancy, sexual orientation, gender identity, gender expression, disability, veteran status or any unlawful criterion under applicable law.
- We are committed to treating all applicants fairly and avoiding discrimination.