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About the Role

This role owns PrestigePEO's email marketing and marketing automation program, focusing on strategy, execution, and content creation. It involves working with Salesforce Marketing Cloud Account Engagement and Salesforce CRM to build and optimize programs, campaigns, and lead management processes. The position also serves as the Marketing team's primary Salesforce resource for configuration, automation, reporting, and user adoption.

Responsibilities

Own the strategy, build, and execution of email marketing and automation programs in Salesforce Marketing Cloud Account Engagement (formerly Pardot), including Engagement Studio programs, automation rules, completion actions, and dynamic lists.
Design lead nurturing, onboarding, re-engagement, and drip programs tailored to broker partners, prospects, and existing clients that move leads through the funnel.
Build and maintain responsive email templates, landing pages, forms, and form handlers, applying personalization, dynamic content, and merge fields to increase engagement.
Partner with Sales leadership to define and regularly refine lead scoring and grading models, lifecycle stages, and lead assignment rules, ensuring a clean, timely handoff of marketing-qualified leads.
Maintain segmented lists and prospect data in Account Engagement and Salesforce, ensuring accurate targeting and compliance with CAN-SPAM, applicable state privacy laws, and other regulations as applicable.
Protect deliverability and sender reputation by managing email authentication (SPF, DKIM, DMARC), list hygiene, bounce and unsubscribe handling, and mailbox-provider bulk sender requirements.
Manage the Account Engagement–Salesforce connector and campaign structure (Salesforce campaigns, connected campaigns, and campaign influence) so that marketing activity is accurately reflected in the CRM.
Develop and maintain an email marketing calendar to ensure timely execution of campaigns that support broader marketing strategies.
Write, edit, and proofread marketing content, including email copy, newsletters, blog posts, landing pages, case studies, web copy, and sales enablement materials for PEO clients, prospects, and broker partners.
Develop client and broker communications, such as service announcements, benefits and open enrollment messaging, event and webinar promotions, and HR and compliance updates, translating complex topics into clear, accurate, and accessible language in coordination with internal subject-matter experts.
Create high-quality, engaging content tailored to specific audience segments and stages of the buyer journey, ensuring alignment with brand voice and marketing objectives.
Develop and maintain a content calendar in coordination with the email marketing calendar to ensure consistent, timely publishing.
Establish and uphold brand voice, tone, and style guidelines across all written materials.
Optimize written content for search (SEO) and audience engagement, using performance data to refine messaging and topics.
Repurpose long-form content (e.g., whitepapers, webinars, blog posts) into email series, social posts, and other campaign assets.
Use AI-assisted writing and campaign tools (such as Salesforce Einstein and Agentforce features or approved generative AI assistants) responsibly to accelerate drafting and testing, applying strong editorial judgment to all output.
Fact-check and proofread all content for accuracy, grammar, and consistency before publication.
Serve as Marketing's primary Salesforce resource, configuring and maintaining objects and fields, validation rules, page layouts, user permissions, and supported third-party integrations in coordination with IT and other system administrators.
Build and maintain flows and process automations that streamline data entry, approvals, and repetitive tasks for Sales, Marketing, and other users.
Partner with Marketing and Sales to design and maintain reports and dashboards that give leadership visibility into pipeline, campaign activity, and client and broker relationships.
Ensure data integrity through regular audits, deduplication, and consistent data hygiene standards across the CRM and Account Engagement.
Gather requirements from stakeholders across the company and translate business needs into scalable Salesforce solutions that users will adopt.
Champion CRM best practices, reinforcing consistent data entry habits and effective use of platform functionality.
Support users with Salesforce onboarding, and maintain written and video training materials and system documentation.
Troubleshoot Salesforce and Account Engagement issues, including sync errors, and resolve or escalate them in a timely manner.
Stay current on Salesforce releases, including Account Engagement and Marketing Cloud Next capabilities, and evaluate new features and AppExchange tools relevant to a PEO environment.
Analyze email and content performance metrics (deliverability, click-through, conversion, and engagement) and implement data-driven improvements, recognizing the limitations of open-rate data caused by mailbox privacy features.
Conduct A/B testing on subject lines, content, send times, and calls to action to maximize campaign effectiveness.
Track KPIs including list growth, marketing-qualified leads, MQL-to-SQL conversion, marketing-sourced and influenced pipeline, deliverability and sender reputation, and content engagement.
Build campaign influence and attribution reporting in Salesforce, and present findings and actionable recommendations to Marketing leadership and executive stakeholders.
Stay current on email marketing and content trends, tools, and best practices to continuously improve campaigns and strategies.
Collaborate with Sales, Broker Relations, Client Services, design resources, and leadership to ensure cohesive messaging and branding across all campaigns.
Support broader marketing initiatives by integrating email and written content with other digital channels, including social media and web.
Manage multiple projects and deadlines simultaneously.
Maintain strict confidentiality of all client, employee, and company information.
Perform additional duties and special projects assigned in support of the Marketing department and organizational goals.

Requirements

Bachelor's degree in Marketing, Communications, English, or a related field, or equivalent professional experience.
5+ years of professional experience in email marketing, marketing automation, or content marketing.
At least 3 years of hands-on experience administering Salesforce Marketing Cloud Account Engagement (Pardot) in a B2B environment.
PEO, HR services, benefits, or insurance experience is a strong advantage.
Salesforce Certified Marketing Cloud Account Engagement Specialist required, or the ability to earn it within six months of hire.
Account Engagement Consultant certification preferred.
Extensive, hands-on experience with Salesforce Account Engagement (formerly Pardot) is required, including Engagement Studio programs, automation rules, dynamic content, forms, form handlers and landing pages, lead scoring and grading, and Salesforce connector sync and troubleshooting.
Working knowledge of HTML and CSS for building and troubleshooting email templates and landing pages.
Excellent writing, editing, and proofreading skills; a portfolio or writing samples demonstrating range across formats (e.g., email, long-form, client communications) must be submitted with your application.
Demonstrated ability to analyze campaign performance, connect marketing activity to pipeline, and translate data into actionable improvements.
Working knowledge of Salesforce configuration, including objects and fields, validation rules, flows, reports, and dashboards.
Strong organizational and project management skills, with the ability to balance multiple priorities and deadlines.

Skills

Salesforce Marketing Cloud Account Engagement (formerly Pardot)
Salesforce CRM
Email Marketing
Marketing Automation
Content Creation
Content Marketing
Lead Nurturing
Lead Management
HTML
CSS
SEO
Salesforce Administration
Reporting
Data Analysis
Project Management
AI-assisted writing tools

Location

Melville, NY

Work Type

Hybrid
Onsite

Experience Level

Senior
5+ years of professional experience
3+ years of hands-on experience administering Salesforce Marketing Cloud Account Engagement (Pardot)

Education Level

Bachelor's degree in Marketing, Communications, English, or a related field, or equivalent professional experience.

Salary/Compensations

$110K - $125K

About the Company

For almost 30 years, PrestigePEO has partnered with brokers and business owners to deliver comprehensive workforce solutions that simplify HR, control costs, and support employee success.
As a full-service Professional Employer Organization (PEO), we provide integrated HR services, employee benefits, payroll administration, workers' compensation, compliance guidance, retirement solutions, and advanced HR technology through our co-employment model.
This approach gives businesses access to large group purchasing power, experienced HR expertise, and scalable infrastructure typically reserved for larger organizations.
Working alongside broker partners, PrestigePEO helps businesses build stronger teams, remain compliant in complex regulatory environments, and focus on sustainable growth.