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About the Role
We are seeking a Director of Product Marketing to establish and lead Product Marketing as a strategic business capability during a pivotal stage of growth for Scrunch. This role is ideal for a self-starter who has introduced or matured Product Marketing within organizations where the function, processes, or expectations were not previously well defined. You will connect Product Management, Marketing, Sales, Sales Enablement, Customer Success, Partners, and Sitecore leadership, influencing product and go-to-market strategy. This is a hands-on leadership role with significant ownership, requiring you to personally lead strategic initiatives while shaping how Product Marketing operates.
Responsibilities
- Build the Product Marketing Capability by establishing it as a strategic discipline and clarifying partnerships.
- Assess the organization to identify gaps where Product Marketing can create the greatest leverage and business impact.
- Define scalable Product Marketing practices, operating rhythms, decision frameworks, and stakeholder engagement models.
- Operate as both a strategic leader and a hands-on contributor, driving execution and maturing go-to-market capabilities.
- Mentor and influence teammates, potentially supporting the development or management of additional Product Marketing talent.
- Own and evolve Scrunch product marketing strategy, including positioning, messaging, segmentation, audience definition, and go-to-market planning.
- Partner with Product Management to help define roadmap priorities and navigate changes.
- Translate product strategy and roadmap priorities into a clear Product Marketing plan for stakeholders.
- Serve as a voice of the market, customer, and buyer in product planning and business decisions.
- Define and operationalize product release and launch processes across Scrunch and its Sitecore stakeholders.
- Establish a release-tiering framework to align release significance with launch planning, marketing investment, seller readiness, and customer communication.
- Partner with Product and Marketing to translate product releases into compelling campaigns, programs, and market-facing stories.
- Create repeatable processes that improve launch quality, organizational readiness, speed, and measurable impact.
- Develop differentiated positioning, messaging, and value propositions for various audiences.
- Turn customer, market, and competitive insights into clear business and marketing opportunities.
- Partner with Revenue Marketing and other marketing teams to activate product narratives across various channels.
- Use customer feedback, competitive intelligence, and performance data to improve product positioning, marketing, and growth.
- Partner with Sales Enablement as the Product Marketing subject matter expert, defining necessary knowledge, messaging, tools, and training for sellers.
- Enable Sales, Customer Success, and Partner teams with field-ready narratives, content, proof points, competitive guidance, and launch communications.
- Support strategic customer conversations, executive briefings, analyst interactions, and industry events.
Requirements
- Significant Product Marketing experience in technology, SaaS, AI, Search, Martech, or another fast-moving product environment.
- Proven experience introducing, building, or maturing Product Marketing capabilities in an organization where the function was new or still evolving.
- Demonstrated ability to assess ambiguous business needs, identify Product Marketing gaps, establish priorities, and move from strategy to execution without waiting for a fully defined brief.
- Strong expertise in positioning, messaging, product launches, release management, go-to-market planning, market intelligence, and competitive strategy.
- Experience partnering with Product Management on roadmap strategy, product planning, prioritization, and changes driven by customer or market signals.
- Experience translating product releases and capabilities into integrated marketing campaigns and seller-ready narratives.
- A strong understanding of how Product Marketing supports Sales Enablement through subject matter expertise, messaging, training, tools, and ongoing field partnership.
- Executive presence and the ability to influence senior stakeholders across Product, Marketing, Sales, Customer Success, and leadership.
- A strong mix of strategic thinking and hands-on execution, including the ability to turn complex products and ideas into clear, compelling stories.
- Experience coaching, mentoring, or managing Product Marketing talent is strongly preferred.
- Excellent communication, collaboration, and stakeholder-management skills.
- Comfort operating in a fast-moving environment where priorities evolve and not every process is already defined.
Skills
- Product Marketing
- SaaS
- AI
- Search
- Martech
- Positioning
- Messaging
- Product Launches
- Release Management
- Go-to-Market Planning
- Market Intelligence
- Competitive Strategy
- Roadmap Strategy
- Marketing Campaigns
- Sales Enablement
- Strategic Thinking
- Hands-on Execution
- Communication
- Collaboration
- Stakeholder Management
Experience Level
- Director
About the Company
- Scrunch, a Sitecore company, is on a mission to bring brands to an AI-first future.
- As AI search and conversational agents replace traditional web search and browsing, Scrunch helps marketing teams rethink how their products and services are discovered and surfaced on AI platforms like ChatGPT, Claude, Gemini, and more.
- More than 500 paying brands, including Fortune 500 companies like Lenovo, use the platform.
Equal Opportunity
- Scrunch is an equal opportunity employer.
- We welcome people of all backgrounds, experiences, perspectives, and identities.
- We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.