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About the Role

The Avon Group, a division of HarperCollins Publishers, is seeking a Marketing & Publicity Manager or Senior Manager to lead and execute creative publicity and marketing campaigns for frontlist and backlist titles. This role involves finding new ways to reach readers across various genres and contributing to a fast-moving, enthusiastic team that values innovative ideas.

Responsibilities

Conceive, develop, and execute integrated publicity and marketing campaigns for 6-8 books per season.
Shape campaigns around specific reader demographics.
Bring creativity to campaign messaging to secure media coverage and drive consumer/influencer activation.
Utilize content creation, social media, newsletters, advertising, events, and nontraditional marketing tactics.
Experiment with new ideas and leverage emerging trends.
Refine strategies based on campaign results.
Collaborate with Avon Group imprint leads on marketing and publicity strategy.
Communicate detailed campaign updates to internal and external stakeholders.
Oversee budgets for assigned titles.
Provide feedback to the editorial group on author proposals.
Represent the imprint in acquisition meetings.
Foster and maintain relationships with key influencers and media contacts.
Present at sales and marketing meetings.

Requirements

College degree or equivalent work experience.
5-7 years of publicity or marketing experience required (trade book experience is a plus).
Experience with both fiction and nonfiction campaigns is a plus.
Track record of creative, unconventional campaign ideas.
Ability to work at a fast pace and manage multiple titles.
Adaptability to shifting plans and opportunities.
Excellent project management, communication, and organization skills.
Ability to work independently.
Proficiency in presenting campaign plans and updates.
Ability to work cross-functionally across the division and company.
Exceptional written and oral communication skills.
Positive attitude, professionalism, creativity, and attention to detail.
Demonstrated knowledge of social media best practices for books.
Proficiency in MS Office Suite required.
Resourceful self-starter with initiative and problem-solving abilities.

Skills

Project management
Communication
Organization
Working independently
Presenting campaign plans and updates
Social media best practices
Content creation
MS Office Suite
Canva
Adobe Creative Suite
Social media knowledge
Creative campaign ideas

Location

Work Type

Hybrid

Experience Level

Manager
Senior Manager

Education Level

College degree or equivalent work experience

Salary/Compensations

$75,000-$90,000

Benefits

Comprehensive and highly competitive benefits package
Variety of physical health benefits
Retirement and savings benefits
Caregiving benefits
Emotional wellbeing benefits
Transportation benefits
Other benefits
Elective benefits

About the Company

HarperCollins Publishers is a company full of people who are passionate about books.
The Avon Group is a division of HarperCollins Publishers.

Equal Opportunity

HarperCollins Publishers is an equal opportunity employer.
HarperCollins Publishers is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at TalentManagement@harpercollins.com. Note: we will only respond to accommodation requests.