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About the Role

The Brand Coordinator fortifies canfitpro’s visibility and position as a leading authority in fitness education and professional development by delivering consistent, timely, and audience-focused communications. This role coordinates branded content and publications, monitors online conversations and brand performance, and gathers insights to strengthen brand awareness.

Responsibilities

Writes, edits, and proofreads content for blogs, magazine articles, reports, web pages, and marketing materials.
Coordinates the development and production of publications, including magazines and trend reports.
Collaborates with internal teams, external contributors, partners, and vendors to gather and manage publication content.
Ensures sponsorship, advertising, and partner entitlements are accurately incorporated into publications.
Maintains content calendars, publication timelines, and quality standards.
Monitors and analyzes online conversations, brand mentions, and industry discussions across various digital channels.
Provides recommendations to strengthen brand awareness, discoverability, credibility, and audience engagement.
Collaborates with the Digital Marketing Coordinator to monitor and engage in brand-related conversations.
Optimizes content structure and positioning for search engines and online discoverability.
Supports the delivery of surveys, research, and data-driven reports.
Coordinates industry trend surveys, member surveys, and event feedback initiatives.
Collects, analyzes, and communicates survey and research findings.
Prepares, publishes, and integrates trend reports and research findings into content.
Maintains reporting processes, data collection activities, and documentation.
Supports the engagement and ongoing coordination of canfitpro's Advisory Council.
Coordinates Advisory Council activities, including meeting logistics, communications, and minutes.
Supports the Executive Director and Manager of Marketing & Communications in maintaining engagement with council members.
Collaborates with internal teams to leverage Advisory Council expertise for content development and other initiatives.
Tracks council participation, recommendations, and contributions.

Requirements

Minimum 1–3 years of experience in brand communications, PR, marketing, or a related field.
Demonstrated experience in stakeholder engagement.
Experience with social listening or reputation monitoring tools.
Experience synthesizing data and research into clear, actionable reports and/or publications.
Experience in fitness, health, wellness, or professional education sector is preferred.
Familiarity with AI tools and emerging LLM optimization / GEO practices is preferred.
Experience managing surveys (design, distribution, analysis) using tools like SurveyMonkey, Typeform, or similar is preferred.
Experience working within or alongside a formal membership organization is preferred.
Strong writing skills including ability to write for multiple audiences.
Solid experience drafting feature stories, media materials, web copy, blog posts, presentations and more.
Creative thinker, experience with promoting products or services to consumer audiences.
Strong project management skills, attention to detail and ability to manage multiple projects and juggle timelines.
Demonstrated ability to build relationships, persevere, adapt and problem solve.
Keen understanding of the need for confidentiality and high integrity.
Great team player, ability to work with a range of personalities.

Skills

Brand Communications
PR
Marketing
Content Coordination
Copywriting
Editing
Proofreading
SEO
Social Listening
Brand Monitoring
Data Analysis
Reporting
Survey Management
Stakeholder Engagement
Project Management
Interpersonal Savvy
Communication
Planning
Attention to Detail
Customer Focus

Location

Hybrid

Work Type

Hybrid Working Environment with 2-3 days in office

Experience Level

1-3 years

Education Level

Bachelor’s degree, or diploma in marketing, journalism, public relations/communications or data analytics

Salary/Compensations

$49,000 - $61,000

Benefits

FREE Fitness membership and discounted membership for friends and family.
Group benefits plan.
Diversity, Equity and Inclusion Learning.
Paid day off during birthday month.
Career development supported through free online learning.
Access to certifications and continuing education at no cost.
Employee Recognition Program.

About the Company

canfitpro is the largest provider of education in the Canadian fitness industry, delivering accessible, quality education, certifications, conferences, trade shows, and membership services.
canfitpro’s passion is its purpose - to inspire fitness as a desired career and lifestyle to create positive change in the lives of others.
The company's vision is to deliver accessible learning experiences to a global audience, making fitness and mental health a part of personal wellness for everyone.

Equal Opportunity

canfitpro is committed to creating a diverse, inclusive and equitable environment to empower and create access and opportunity for all.
We welcome applications from people of all underrepresented groups, including people of any gender, age, or religion, members of the LGBTQIA2+ community, BIPOC and other underrepresented races and nationalities, veterans and anyone who may contribute to the further diversification of Canfitpro.
Canfitpro is an equal opportunity employer.
Upon request, we will make accommodations available during the recruitment process to applicants with disabilities.