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About the Role

We are seeking an experienced Sr. Manager to elevate TR's digital experience through strategic personalization, combining deep domain expertise with leadership and influence.

Responsibilities

Own the end-to-end strategy, capability building, and execution of the personalization program.
Serve as the primary domain expert and strategic partner to the Senior Director of Web Experience Strategy & Optimization.
Own the personalization strategy and vision for Thomson Reuters' digital properties.
Translate high-level business goals into a concrete, sequenced roadmap for personalization.
Advance the organization from one-size-fits-all messaging to sophisticated audience segmentation, content targeting, and journey customization.
Establish personalization maturity standards for TR in a B2B context.
Build the foundational capability roadmap, including data infrastructure, audience layers, personalization frameworks, testing approaches, and technology architecture.
Articulate the business case and ROI potential of personalization investments.
Translate technical capabilities into business outcomes across customer journeys.
Partner with the Senior Director on stakeholder alignment, business strategy translation, and executive communication.
Own the operationalization of the personalization program, defining processes, workflows, governance, and ways of working.
Build the personalization roadmap in partnership with Digital Product Managers and stakeholders.
Define specific use cases, sequencing, dependencies, and resource requirements for the personalization roadmap.
Translate business requirements into technical specifications, focusing on data strategy and instrumentation.
Work closely with Adobe experts, WebOps, and CDP teams to understand technology constraints and data flow.
Ensure proper analytical tagging to support optimization objectives and measurement integrity.
Drive continuous testing and learning around personalization approaches.
Partner with the Senior Manager of Optimization on testing and validating new personalization strategies.
Own the learning engine for personalization and optimization, creating documentation and maintaining learning repositories.
Produce artifacts that increase organizational knowledge about personalization & optimization successes, learnings, and best practices.
Guide the Program Manager on program cadence management, milestone tracking, risk surfacing, and dependency management.
Leverage AI-native tools to enable personalization and speed to market.
Lead a high-performing team of junior and experienced optimization specialists.
Set clear expectations and create a culture of continuous learning and growth for the team.
Coach team members on technical depth and soft skills.
Build strong interpersonal skills, demonstrating emotional intelligence, establishing psychological safety, and maintaining clear boundaries.
Develop deep knowledge of each team member's potential and create growth opportunities.
Own the team's direction, culture, effectiveness, and contribution to organizational objectives.
Partner closely with Digital Product Managers and other marketing partners to understand business requirements.
Coordinate across multiple reporting lines to ensure alignment on personalization strategy, shared standards, and data requirements.
Serve as the translator between business stakeholders and technical teams.
Escalate dependencies and blockers to the Senior Director when cross-functional alignment requires organizational-level resolution.

Requirements

8-10+ years in digital marketing, web personalization, optimization, or related roles.
5+ years driving web personalization activities across a large organization, ideally leveraging Adobe Target.
3+ years managing and developing teams, including coaching across different experience levels.
Track record of successfully building personalization capabilities or programs from the ground up, or significantly expanding and maturing existing programs.
Experience translating personalization strategy into operational roadmaps and delivering against them.
Hands-on expertise with personalization technology stack from Adobe or other equivalent platforms (Adobe Target, Adobe Audience Manager, Adobe Analytics, Adobe Experience Manager).
Experience with A/B testing and experimentation methodologies.
Deep understanding of audience segmentation, activation, targeting rules, and measuring personalization impact.
Understanding of data strategy, data governance, and audience activation platforms.
Success working in complex, matrixed organizations and influencing across reporting lines without direct authority.
Experience in B2B or enterprise software is a plus.
Familiarity with marketing automation platforms and email personalization.
Background in web development, statistics, or analytics.
Experience presenting to executive leadership.
Proven track record of developing high-performing teams.
Experience using AI to advance personalization capabilities.
Intellectually curious and committed to continuous learning.
Comfortable with ambiguity and changing priorities.
Results-oriented and metric-driven.
Collaborative, able to synthesize differing opinions into actionable directions.
Energetic and forward-thinking about emerging personalization technologies and approaches.

Skills

Personalization strategy and operation
Team leadership and influence
Digital marketing
Web personalization
Optimization
Adobe Target
Adobe Audience Manager
Adobe Analytics
Adobe Experience Manager
A/B testing and experimentation
Audience segmentation
Data strategy
Data governance
Audience activation platforms
Cross-functional influence
B2B marketing
AI-native tools
Program management
Stakeholder alignment
Executive communication
Technical translation
Continuous learning
Psychological safety
Emotional intelligence
Strategic communication
Business acumen
Marketing automation platforms
Email personalization
Web development
Statistics
Analytics
Results-orientation
Metric-driven approach
Collaboration

Location

US
Ontario, Canada

Work Type

Hybrid
Work from anywhere for up to 8 weeks per year

Experience Level

Senior Manager
8-10+ years in digital marketing, web personalization, optimization, or related roles
5+ years driving web personalization activities
3+ years managing and developing teams

Salary/Compensations

US: $100,100 USD - $185,900 USD
Ontario, Canada: $108,000 CAD - $158,000 CAD

Benefits

Hybrid Work Model
Flexibility & Work-Life Balance
Work from anywhere for up to 8 weeks per year
Career Development and Growth
Grow My Way programming
Skills-first approach
Industry Competitive Benefits
Comprehensive benefit plans
Flexible vacation
Two company-wide Mental Health Days off
Access to the Headspace app
Retirement savings
Tuition reimbursement
Employee incentive programs
Resources for mental, physical, and financial wellbeing
Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance
Social Impact Institute
Two paid volunteer days off annually
Pro-bono consulting projects
Environmental, Social, and Governance (ESG) initiatives
Market competitive health, dental, vision, disability, and life insurance programs
Competitive 401k plan with company match
Competitive vacation, sick and safe paid time off
Paid holidays
Parental leave
Sabbatical leave
Optional hospital, accident and sickness insurance
Optional life and AD&D insurance
Flexible Spending and Health Savings Accounts
Fitness reimbursement
Access to Employee Assistance Program
Group Legal Identity Theft Protection benefit
Access to 529 Plan
Commuter benefits
Adoption & Surrogacy Assistance
Access to Employee Stock Purchase Plan

About the Company

Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions.
We serve professionals across legal, tax, accounting, compliance, government, and media.
Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions.
We help institutions in their pursuit of justice, truth, and transparency.
Reuters is a world leading provider of trusted journalism and news.
We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments.
We consider it our duty to pursue objectivity, accuracy, fairness, and transparency.
We are one of the few companies globally that helps its клиенты pursue justice, truth, and transparency.
Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.

Equal Opportunity

As a global business, we rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals.
To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law.
Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.
Thomson Reuters makes reasonable accommodations for applicants with disabilities, including veterans with disabilities, and for sincerely held religious beliefs in accordance with applicable law.
If you reside in the United States and require an accommodation in the recruiting process, you may contact our Human Resources Department at HR.Leave-Expert@thomsonreuters.com.
Disability accommodations in the recruiting process may include things like a sign language interpreter, making interview rooms accessible, providing assistive technology, or other relevant accommodations.
Please note this email is not intended for general recruitment questions and we will promptly respond to inquiries regarding accommodations.
More information on requesting an accommodation here.
Learn more on how to protect yourself from fraudulent job postings here.
More information about Thomson Reuters can be found on thomsonreuters.com