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About the Role
OpenTable is seeking a Director of B2B Growth Marketing to lead the growth engine for restaurant product adoption and expansion. This high-impact role involves owning full-funnel performance, leading a team, and driving measurable results through strategic planning, data analysis, and cross-functional collaboration.
Responsibilities
- Set the B2B growth strategy and operating plan across Independent and Enterprise restaurants.
- Own full-funnel performance across self-serve and sales-assisted journeys.
- Lead, coach, and develop a team of eight.
- Build a connected growth system across the customer journey.
- Establish a trusted performance framework and partner with cross-functional teams.
- Allocate budget, prioritize experimentation, and use data, automation, and AI thoughtfully.
Requirements
- 8+ years of experience in B2B growth, demand generation, performance marketing, revenue marketing, or a related field.
- 3+ years leading a growth or performance marketing team.
- Experience designing or scaling both self-serve and sales-assisted growth motions.
- Strong analytical and technical fluency, including comfort with CRM, marketing automation, attribution, reporting, experimentation, and data quality.
- Strong commercial judgment and cross-functional leadership skills.
Skills
- B2B growth
- Demand generation
- Performance marketing
- Revenue marketing
- CRM
- Marketing automation
- Attribution
- Reporting
- Experimentation
- Data quality
- SEO
- Lifecycle marketing
- Paid marketing
- Web marketing
- Marketing operations
- AI
- Automation
- Unit economics
- CAC
- LTV
- Payback period
- Contribution margin
Location
- San Francisco, CA
Work Type
- Hybrid
- Remote (up to 20 days per year)
Experience Level
- Director
Salary/Compensations
- $185,000-$205,000
Benefits
- Work from (almost) anywhere for up to 20 days per year
- Company-paid therapy sessions
- Company-paid subscription to Headspace
- Annual company-wide week off
- Paid parental leave
- Generous paid vacation
- Time off for your birthday
- Paid volunteer time
- Development Dollars
- Leadership development
- Access to thousands of on-demand e-learnings
- Travel Discounts
- Employee Resource Groups
- Free lunch 2 days per week
- Convenient downtown SF office location
- Building amenities, such as a gym & bike parking
- Health benefits
- Flexible spending account
- Retirement benefits
- Life insurance
- Paid time off (including PTO, paid sick leave, medical leave, bereavement leave, floating holidays and paid holidays)
- Annual bonus eligibility
- Equity grant eligibility
About the Company
- OpenTable is an industry leader with a passion for helping restaurants thrive, part of Booking Holdings, Inc.
- Our world-class technology empowers restaurants to focus on what matters most.
- Every employee at OpenTable has a tangible impact on what we do and how we do it.
- We are part of a global team that includes and its portfolio of metasearch brands.
- Hospitality defines our culture.
Equal Opportunity
- We’re committed to creating a workplace where everyone feels they belong and can thrive.
- We know the best ideas come when we bring different voices to the table, so we're building a team as dynamic as the diners and restaurants we serve—and fostering a culture where everyone feels welcome to be themselves.
- If you need accommodations during the application or interview process, or on the job, we’re here to support you.