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About the Role
This lead role will own how Bizzabo is understood by buyers, sales teams, and analysts. You will own positioning, messaging, launches, competitive strategy, sales enablement, and analyst relations for the Event Experience OS, including its agentic capabilities. You will sit at the intersection of Product, Sales, Account Management, and Marketing, reporting directly to the Co-founder and CMO. This is a builder role with the opportunity to shape a category.
Responsibilities
- Own positioning and messaging for the Event Experience OS, translating new agentic capabilities into clear value for enterprise event leaders.
- Run product launches end to end, from partnering with Product on development to owning the go-to-market strategy, narrative, pricing, and field readiness.
- Own competitive intelligence against existing and emerging event management platforms, developing battlecards, objection handling, and win/loss analysis.
- Equip the sales field by building pitch narratives, demo storylines, one-pagers, and RFP content, and training the team on new capabilities.
- Lead day-to-day analyst relations, managing relationships with Forrester and Gartner, evaluation submissions, and peer review site presence.
- Work with Account Management to build case studies, reference programs, and metrics to validate claims.
- Drive adoption of new features through release communications, programs, and content for executive business reviews.
- Own the context layer for AI agents, ensuring messaging, product, and competitive knowledge are current and used to automate GTM workflows.
Requirements
- 5+ years of product marketing experience in B2B SaaS selling to mid-market and enterprise buyers.
- Experience as the lead or sole product marketer.
- An AI-native way of working, with experience using AI agents to automate GTM workflows.
- A track record of positioning complex platforms for both business and technical buyers.
- Proven success in winning against entrenched incumbents.
- Strong sales enablement instincts, creating and verifying the use of field assets.
- Hands-on experience with analyst relations, including Forrester Wave or Gartner Magic Quadrant evaluations.
- Excellent writing skills, with the ability to simplify complex information.
- Comfort with building and prioritizing independently in a fast-paced environment.
Skills
- Product Marketing
- B2B SaaS
- Positioning
- Messaging
- Product Launches
- Go-to-Market Strategy
- Competitive Intelligence
- Sales Enablement
- Analyst Relations
- Customer Marketing
- AI Agents
- GTM Workflow Automation
Location
- New York
Work Type
- Full-time
Experience Level
- Lead role
- 5+ years
Salary/Compensations
- $100,000 - $150,000
Benefits
- Generous time-off benefits
- Quarterly mental health days
- Quarterly team-building events (Bizzabreaks)
- Comprehensive insurance options with employer premium coverage
- 401(k) plan with employer matching
- Equity program
- Paid parental leave
- Sabbatical leave on milestone anniversaries (BizzaBirthdays)
About the Company
- Bizzabo is the Event Experience Operating System for modern enterprise organizations.
- It powers event portfolios across in-person, virtual, webinar, and field events, unifying data and proving business impact.
- The company has powered over 100,000 events for millions of attendees.
- Bizzabo is a Leader in the Forrester Wave for B2B Event Management Technology and is a Customer Favorite.
- Founded in 2011, Bizzabo is headquartered in New York with offices in Montreal, Kyiv, and Tel-Aviv.
- The company is focused on building for the future of event management, with AI reshaping platform capabilities.