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About the Role
The focus of this position is to increase our brand profile in our local area markets by understanding community makeup to build Alterna’s membership and presence. This role serves as an ambassador of the Alterna brand, identifies areas of opportunity, and builds relationships with internal partners.
Responsibilities
- Develops and executes local area marketing plans and events to deepen existing and new member relationships and build Alterna’s community presence.
- Utilizes market research and segmentation strategies to assess branch trade areas and identify opportunities to increase brand awareness.
- Analyzes data and information to provide insights and recommendations for local area marketing plans.
- Monitors local marketing performance to recommend, develop, and execute plans that profitably grow business or create awareness.
- Builds and manages relationships with internal and external partners key to executing local plans.
- Maintains an understanding of key business objectives to develop tactical local area marketing plans.
- Integrates measurements of local plans to maximize opportunities and enable fact-based decision making.
- Acts as an ambassador for Alterna’s brand through professional image, diplomacy, and championing local area marketing initiatives.
- Assists and supports internal departments with marketing and communications related requests.
Requirements
- Minimum of 4 years’ experience in a marketing role or related field.
- Demonstrated ability in executing successful local marketing campaigns.
- Experience in project management, from initial research to post-completion analysis, with demonstrated ability to achieve deliverables within established deadlines.
- Ability to work autonomously and manage competing priorities and various local marketing initiatives.
- Flexibility to embrace change in a fast-paced environment.
- Ability to travel within the designated region.
- Flexible schedule including some evenings and weekends, where required.
Skills
- Strong written and verbal communication skills.
- Demonstrated ability to plan, write, and execute marketing campaigns.
- Strong organizational skills.
- Ability to self-manage.
- Proactive approach to problem-solving.
- In-depth collaboration and team skills.
- In-depth analytical and problem-solving skills.
- In-depth influence skills.
- Experience working in financial services is an asset.
Work Type
- Full-Time
Experience Level
- Minimum of 4 years’ experience in a marketing role or related field
Education Level
- Degree in Marketing, Communications, Business or related disciplines
Salary/Compensations
- $60,000- $71,000
About the Company
- Alterna Savings and Credit Union Limited (Alterna) has delivered The Good in Banking® for over 115 years creating financial services that transform lives for the better, all while giving back to our community.
- Alterna is made up of Alterna Savings and Credit Union Limited and its wholly owned subsidiary, Alterna Bank.
- Alterna is the first full-service, member-owned cooperative financial institution outside Quebec, sharing its expertise with over 210,000 members through a network comprised of 40 branches across Ontario, a call centre and multiple digital channels.
- Members and customers also benefit from an industry-leading online brokerage and investment management services.
- We are incredibly proud of our corporate culture, embodying our core values: Collaboration, Integrity, and Respect, where everyone works together towards a common goal; the financial wellbeing of our employees, members, and customers.
- This commitment has earned us several prestigious employer awards, including the National Capital Region's Top Employers award for nine consecutive years.
Equal Opportunity
- Alterna is compliant with the Ontarians with Disabilities Act and our team strives to provide an accessible accommodation experience. If you have a disability and require accommodations during the recruitment process, please contact our Recruitment Team and let us know how we can accommodate you.
- Alterna does not currently use Artificial Intelligence (AI) to screen, assess, or select applicants.