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About the Role

Atlassian is seeking a Senior Product Marketing Manager (PMM) to lead adoption for their core platform data and context capabilities (Teamwork Graph). This role involves defining and executing go-to-market strategies, creating compelling narratives for diverse audiences, and driving full-funnel engagement to foster deeper platform usage and value realization.

Responsibilities

Define and execute the adoption strategy, including positioning, go-to-market motions, and cross-functional programs.
Build credible narratives for technical audiences (engineers, architects, developers) and business decision-makers.
Drive full-funnel engagement and activation programs in partnership with Growth and Lifecycle Marketing.
Collaborate with Product and Engineering to reduce onboarding friction and enable Sales, Solution Engineering, and Customer Success.
Measure and iterate on adoption plays using product signals, customer feedback, and engagement analytics.
Evangelize the platform narrative in external forums, customer briefings, webinars, and community channels.

Requirements

6+ years of product marketing experience in B2B SaaS, with a focus on platform, data, developer, or infrastructure products.
Proven track record of developing positioning, GTM strategies, and adoption programs that drove measurable product activation and usage growth.
Demonstrated ability to market to both deeply technical audiences and business stakeholders.
Strong technical acumen and fluency in data concepts, APIs, and modern developer workflows.
Exceptional storytelling, writing, and communication skills.
Experience collaborating closely with Product, Engineering, Growth, and Field teams.
Strong analytical mindset with experience using data and customer feedback to prioritize initiatives and measure business impact.
Comfort navigating ambiguity, driving cross-functional alignment, and managing competing priorities in a fast-paced environment.
MBA or other relevant degree or certification.

Skills

Product Marketing
Go-to-Market Strategy
Customer Adoption
Positioning
Messaging
Technical Acumen
Data Concepts
APIs
Developer Workflows
Storytelling
Communication
Analytical Mindset
Developer Marketing
Developer Relations
Product-Led Growth (PLG)
Graph Technologies
Data Platforms
Semantic Layers
Enterprise AI/Agentic Ecosystems

Location

Any country where Atlassian has a legal entity

Work Type

Office
Home
Combination of office and home

Experience Level

Senior

Education Level

MBA or other relevant degree or certification

Salary/Compensations

Zone A: $155,700 - $203,275
Zone B: $140,130 - $182,948
Zone C: $129,231 - $168,718

Benefits

Health and wellbeing resources
Paid volunteer days
Benefits, bonuses, commissions, and equity may be available

About the Company

Atlassian's platform connects work, teams, and data across the enterprise to power the next generation of intelligent tools, automation, and AI.
Atlassian is motivated by a common goal: to unleash the potential of every team.
Atlassian software products help teams all over the planet and their solutions are designed for all types of work.
Team collaboration through Atlassian tools makes what may be impossible alone, possible together.

Equal Opportunity

Atlassian never discriminates based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status.
All information will be kept confidential according to EEO guidelines.
Accommodations or adjustments can be supported at any stage of the recruitment process.