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About the Role
Myo's senior marketing leader responsible for setting the strategic direction of the marketing function, owning the performance of paid acquisition and lifecycle programs, and actively developing the capabilities of the marketing team. This is a hands-on leader who sets the bar by doing, with experience building and shaping marketing functions. The ideal candidate knows how a marketing team should operate at different stages of a business, can distinguish priorities, and can make a case for marketing investments with conviction and intellectual honesty. They possess depth across paid media, lifecycle, launch strategy, and brand, utilize AI to increase efficiency, and actively share their thought process to elevate the team.
Responsibilities
- Owns Myo's paid media program (Meta and Google Ads) across Canada and the US, including strategy, testing, creative briefs, and channel structure.
- Tests additional paid channels and creative formats such as TikTok and YouTube.
- Sets content strategy and creative direction across organic social, short-form video, and search, including AI search visibility.
- Diagnoses account performance, determines next testing steps, and identifies underperforming spend.
- Leads marketing launches for new clinics and improves the launch playbook.
- Owns lifecycle and retention strategy, including welcome, early retention, post-visit follow-up, and win-back programs.
- Accountable for measurable improvement in first-30-day retention.
- Owns the performance dashboard and monthly channel read, explaining performance drivers and providing recommendations.
- Owns marketing budget allocation across the full mix, using performance data to optimize spend.
- Sets success criteria for tests, analyzes results honestly, and reallocates budget based on outcomes.
- Leads the marketing team by example and manages agencies, contractors, and vendors.
- Embeds AI across the marketing workflow, including creative production, analysis, reporting, lifecycle, and prototyping.
- Determines focus areas, systematizes processes, and builds structures that enable creative work.
- Develops team judgment by sharing insights on priorities, investment cases, and attention allocation.
- Runs weekly meetings to maintain clear priorities, visible work, and moving decisions.
Requirements
- Managed meaningful Meta and Google budgets and can diagnose performance issues and evaluate account health firsthand.
- Builds and uses AI workflows to work faster and cover more ground without lowering the quality bar.
- Shaped a marketing team and understands effective operations at different business stages.
- Runs clean experiments, balances data with intuition, and can make an honest case for spend, including brand work without clean attribution.
- Has strong, defensible opinions on social and search content effectiveness and can critique creative.
- Builds capability in the team, not dependency.
- Protects Myo's premium positioning and understands that trust and education convert better than urgency.
- Demonstrates measurably stronger judgment over time, evidenced by improved independent decision-making.
- AI-enabled workflows are in production across the team, with measurable gains in speed or output.
Skills
- Paid media
- Lifecycle marketing
- Launch strategy
- Brand strategy
- AI utilization
- Content strategy
- Creative direction
- Performance analysis
- Budget allocation
- Team leadership
- Agency management
- Experimentation
- Data analysis
- Communication
Location
- Canada
- US
Work Type
- Full-time
Experience Level
- Senior
- Hands-on leadership
Salary/Compensations
- $120,000 - $140,000 a year
About the Company
- Myo's marketing team is small.
- Core Values To Live By: Care Deeply. (Empathy), One Team, One Dream. (Collaboration), Make it Count. (Focus), Set the Pace. (Ambition), Never Stop Learning. (Curiosity)