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About the Role

We’re looking for a Senior Product Marketing Manager to own the core narrative and innovation for Klaviyo Personalization. This role is key to Klaviyo leading the shift to AI-driven, autonomous marketing, as Personalization is a key differentiator and growth priority. You’ll be the dedicated PMM partner to the Personalization product team, shaping the roadmap with market and customer insight, leading launches that drive adoption, attach, and revenue, and turning complex data science into clear, compelling value for marketers and executives.

Responsibilities

Define the value proposition, messaging, and positioning for Personalization and its place in Klaviyo’s broader platform and AI narrative.
Lead go-to-market strategy and launch plans for new features and packaging, aligning Product, Sales, Customer Success, Enablement, Integrated Marketing, Support, and GTM Ops.
Partner with Product on how Personalization is packaged relative to the core platform, making it easy to buy, sell, and expand.
Be the voice of the customer and market with Product; synthesize research, beta feedback, win/loss data, and field input to shape priorities.
Develop campaigns, proof points, ROI models, and cross-sell playbooks that drive attach, usage, and retention.
Build GTM assets (decks, one-pagers, ROI calculators, demos, training) and serve as the Personalization SME for Sales, Customer Success, and Partners.
Develop customer stories, benchmarks, and data-driven content that show the impact of personalization, and represent Klaviyo at events and with analysts and press.
Define success metrics for launches and programs, report on results, and iterate.
Performs other related duties as assigned to support the K:Marketing PMM organization and the Personalization business.

Requirements

5+ years of experience in B2B SaaS product marketing, with a track record of leading successful product launches from positioning through adoption.
Experience marketing data-, analytics-, or AI/ML-driven products, and the ability to turn technical concepts into clear, differentiated messaging for marketers and executives.
Marketing technology and/or e-commerce experience is a significant plus.
Examples of great positioning and messaging that cut through the noise and differentiated your product or service.
Proven launch frameworks and playbooks, and know when to create your own to move fast.
Strong analytical skills, with comfort using data to size opportunities, measure impact, and tell a persuasive story.
Excellent verbal and written communication and presentation skills, including with senior leaders.
Excellent cross-functional collaboration and influence skills; able to lead without authority across Product, Sales, Marketing, and Customer Success.
Strong organizational skills and attention to detail, with the ability to prioritize and meet deadlines across multiple concurrent workstreams.
Curiosity about customers and a passion for going deep into a technical product.
Love and thrive in a fast-paced, dynamic environment.
Experience with sales enablement and working with Sales and Customer Success teams is preferred.
Experience with AI/ML, CDP, or marketing automation products is preferred.

Skills

Product Marketing
B2B SaaS
Product Launches
Positioning
Messaging
Go-to-Market Strategy
Packaging
Pricing
Roadmap Influence
Customer Research
Market Analysis
Sales Enablement
Content Development
Thought Leadership
Analytics
Communication
Presentation Skills
Cross-functional Collaboration
Organizational Skills
Attention to Detail
AI/ML
Data Science
Marketing Technology
E-commerce
Customer Evidence
ROI Models
Customer Stories
Benchmarks

Location

US Locations

Work Type

Full-time
Hybrid

Experience Level

Senior
5+ years

Education Level

Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience.

Salary/Compensations

$116,000—$174,000 USD

Benefits

Participation in the company’s annual cash bonus plan
Variable compensation (OTE) for sales and customer success roles
Equity
Sign-on payments
Comprehensive range of health, welfare, and wellbeing benefits

About the Company

We empower creators to own their destiny by making first-party data accessible and actionable like never before.
We see limitless potential for the technology we’re developing to nurture personalized experiences in ecommerce and beyond.
To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers.
AI fluency at Klaviyo includes responsible use of AI (including privacy, security, bias awareness, and human-in-the-loop).

Equal Opportunity

Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.