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About the Role
A purpose-led personal care brand is seeking a Retail Marketing Manager to enhance its presence on supermarket shelves and retailer product pages, driving growth in existing and new retail partnerships.
Responsibilities
- Own the retail marketing calendar, incorporating range reviews, launches, promotions, and retailer activity.
- Develop promotions, POS, sampling, and gifting strategies tailored to each retailer's shopper.
- Integrate a retail perspective into brand planning from the outset.
- Conceptualize and execute in-store and online activations for launches and key moments.
- Lead the development of retail marketing toolkits and materials.
- Support and attend trade events and retailer head office visits.
- Brief and optimize onsite search, display, and email campaigns within retailer platforms.
- Ensure product content on retailer sites is effective.
- Act as the primary liaison between the Brand and Retail teams.
- Support joint business planning with retailers to secure marketing investment and visibility.
Requirements
- Demonstrated ability to influence shopper purchasing decisions in a retail environment.
- Proven experience in FMCG shopper, retail, or trade marketing (minimum five years).
- Experience working with grocery and health and beauty retailers.
- Experience briefing and optimizing retailer media, including onsite search, display, email, and product content.
- Track record of creating effective on-shelf ideas and driving footfall through activations.
- Ability to adapt brand messaging for retail environments without compromising brand distinctiveness.
- Strong organizational skills and attention to detail for managing complex calendars.
- Experience collaborating across brand, creative, and commercial teams.
- Must have the right to work in the UK.
Skills
- Retail Marketing
- Brand Planning
- Shopper Marketing
- Trade Marketing
- Campaign Management
- Content Optimization
- Cross-functional Collaboration
- Creative Development
- Media Optimization
- Onsite Search
- Display Advertising
- Email Marketing
Location
- East London
Work Type
- Hybrid
- Full-time
Experience Level
- 5+ years
Salary/Compensations
- £45,000-£55,000
Benefits
- 33 days' holiday (including flexible bank holidays)
- Birthday off
- Fitness and wellbeing membership
- Share options after probation
About the Company
- A purpose-led personal care brand focused on reducing single-use plastic in bathrooms.
- Has achieved five years of strong growth, entering major grocers, online grocery, and health and beauty chains.