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About the Role

Drive product marketing for Facebook, leading complex cross-company initiatives and bringing innovative new experiences to people worldwide. This role covers inbound, go-to-market, and outbound product marketing, focusing on audience and market insights, product strategy influence, positioning, messaging, and driving awareness, engagement, and adoption.

Responsibilities

Influence and shape product strategies, positioning, and narratives using data and insights for target audiences in collaboration with research, product, comms, and policy teams.
Develop and execute complex go-to-market strategies, including goals, success metrics, asset development, and integrated launch planning with cross-functional partners.
Partner with PMM, brand, marketing, and channel teams on outbound marketing strategies and campaigns to drive awareness, adoption, and long-term engagement.
Identify and frame ambiguous marketing challenges, develop data-supported recommendations, and present actionable plans to leadership and cross-functional partners.

Requirements

BA/BS degree in a relevant field (e.g., Marketing, Business, Communications, or related field).
12+ years of full-time experience in Product Marketing, partnering closely with Product teams.
Experience crafting GTM strategies based on consumer-driven insights.
Experience with consumer-facing product launches and consumer campaigns.
Deep understanding and/or active use of consumer AI products.
Experience working with product, marketing, communications, and growth teams at all levels of management, internally and externally.
Experience driving presentations with executives and cross-functional teams.
Experience developing, leading, and influencing analytically rigorous, multi-channel marketing campaigns with internal teams and external stakeholders.
Experience with 0-to-1 products in ambiguous, fast-paced environments.
Experience communicating marketing strategies, insights, and recommendations in writing and presentations to executive and cross-functional audiences.
Project management experience.
Global experience working across multiple markets, with knowledge of varied cultural, social, and business landscapes.
Product marketing experience spanning marketing communications and/or product management.
Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact.
Demonstrated ongoing AI skill development and staying current with emerging AI technologies.
Experience with end-to-end product lifecycle management.
Experience repositioning or revitalizing a mature consumer product for new audiences.
Experience marketing products at significant scale (100M+ users) and launching new, early-stage products.
Experience adhering to and implementing responsible, ethical AI practices.
MBA degree.

Skills

Product Marketing
Go-to-Market Strategy
Consumer Insights
Product Launches
Consumer Campaigns
AI Products
Cross-functional Collaboration
Executive Presentations
Marketing Campaigns
0-to-1 Products
Project Management
Global Marketing
Marketing Communications
Product Management
AI Tool Integration
AI Skill Development
Prompt Engineering
Agent Orchestration
Product Lifecycle Management
Ethical AI Practices

Location

Facebook

Work Type

Full-time

Experience Level

12+ years of experience

Education Level

BA/BS degree
MBA degree

Salary/Compensations

$190,000/year to $258,000/year

Benefits

bonus
equity
benefits

About the Company

Facebook is a platform that connects people worldwide.